The Custard Blog

Words of wisdom from our team of online marketing experts

New Myspace – What We Think

Well this is a little strange, I’m writing a blog about the new Myspace about ten years after I used to write a lovely little self-loathing blog on the old Myspace. The difference is that apart from it being part of my job to write an interesting article for your viewing pleasure, I now can’t be wearing my pyjamas while I write it.

Which is a shame for both of us.

A number of social platforms have come to the forefront of our lives over the past few years. And a few more have made their merry way out again. Branded passé and virtually out of touch, Myspace went away with its tail between it legs and has come back with something that can only be described visually stunning.

New Myspace is by invitation only nowadays, and if you’re not on the list, you’re not getting in. At least not for now anyway. Priority is being given to those who signed up their interest a couple of months ago. In other words, those with their finger on the pulse.

In other words… us.

A couple of Custard’s finest are signed up and ready to go on their brand new community pages. Signed up as ‘Creatives’ ‘Photographers’ and ‘Journalists’, it seems that talent is being rewarded here.

And what a fantastic place to showcase your talents it will be, when Myspace opens its doors to the masses. With a magazine style, editorial feel and a modern, refreshing side-scrolling function.

In their own words, Myspace is “Staying true to our roots in one important way—empowering people to express themselves however they want.

If, like me, you were sure that the social platform was now strictly a place for emerging bands to upload crackly versions of their live music tracks. That nobody else ventured on to the pages, and if they did, they’d hit that ‘back’ button faster than Superman after 6 Red Bulls and a Dubstep gig.

Well, you’d be partially right.

The rework has placed music at its centre. Essentially connecting people through music. We might be looking at Justin Timberlake’s influence here.

The musical heart throb, the dancing dreamboat, The Social Network actor has taken a stake in Myspace and has a “major role” in the new direction of the site.

Art is inspired by people and vice versa,” said the former N Sync star.
So there’s a natural social component to entertainment. I’m excited to help revitalise Myspace by using its social media platform to bring artists and fans together in one community.”

Somebody (probably Justin) has taken the best bits of all the other networks and squashed them together to create the new Myspace.
The side scrolling function has the ‘endless content’ feel of Pinterest, without the babies wearing hats or feminist memes.
There is a limit to the number of characters you can use to post a status, similar to our friend Twitter.
And the recommendation tool that monitors your activity, taste in music and connections has a flavour of the Facebook about it.

But I’m excited about this. I’m likening it to Tumblr for people who aren’t American teenagers. There’ll be access to our favourite artists and brands like we’ve never had before. And it’s a fantastic platform for showcasing talents and shareable content.
From photography, to video… even for infographics.
New Myspace has come back fighting and has certainly succeeded in becoming more interactive than any of the other social platforms knocking about right now.

Will you be signing up to the new kid on the block? Or does the thought of more social networks to manage just give you that sinking feeling?
I don’t know what you’re waiting for to be honest. I’ve not been this excited since Nigella Lawson replied to me on Twitter… Get in the queue.


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