Custard 5* Reviews

“A top rate agency”

Custard 5* Reviews

“Brilliant service”

Custard 5* Reviews

“10/10 would recommend”

Custard 5* Reviews

“A superb business to work with”

NEW: Want to see what we can do? Check out our latest results here.

PPC Agency Manchester

Want to make more money from your PPC ads? We can help. Custard is a paid search agency with pedigree.

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PPC Agency Manchester
Custard 5* Google Reviews

33 people gave us5 stars on Google

Read Our Reviews

Custard is a Manchester advertising agency certified by Bing and Google Ads. We’ve been in the game since 2007. We know exactly how to get your ads in front of your ideal customers and convince them to click through to your site instead of someone else’s. Our value to you is that we can make you more money for a given level of marketing spend than the rest. Go on, give us a try.

We Let Our Results Speak For Themselves

Graph showing paid search ROAS growth from 170% to over 700%, and CPA reduced from £25.75 to £7.80 in just 6 months

This screengrab is taken directly from the top level of one of our retail client accounts (with permission) in Google Ads – no filters. It shows that our work increased ROAS from 170% to over 700%, and reduced CPA from ÂŁ25.75 to ÂŁ7.80 in just 6 months between January 2023 and June 2023. This was a game-changer for our client. We’re all about the bottom line, which is why we regularly update our latest results page to share evidence of our good work.

We can do this for you.

Digital Marketing Accreditations
Digital Marketing Accreditations

We are, without a doubt, the most honest and straight-talking PPC agency Manchester has to offer. Our team of experienced PPC professionals are certified by both Google and Microsoft. Operating since 2007, we have a proven track record and a reputation as a PPC agency which delivers excellent results for our clients time after time.

Looking for a one stop shop? Custard is one of the few agencies that can give you a complete suite of digital marketing services, including search engine optimisation (SEO) and social media marketing, alongside PPC – all delivered entirely by our in-house team. This means we can take a joined up approach, giving you with a sophisticated paid search campaign that works in harmony with the rest of your digital marketing activity.

What does a PPC agency do?


As a PPC agency, we manage your pay-per-click adverts and work to increase your leads and sales through a bespoke campaign.

We do this by identifying and trialling keywords for PPC, building out a lean, mean account structure, developing multiple variations of compelling ad copy, carefully managing your bids to maximise campaign efficiency, and tracking performance accurately. We use novel reporting and analysis techniques to get deep into the numbers to work out the best way to make improvements on a continuous basis.

Our goal is to help you get the most out of your Manchester PPC budget and grow your business.

Google PPC Agency

Our paid search agency has thousands of hours of experience running hundreds of Google Ads campaigns. You benefit from the weight of this experience, enabling you to fully realise the power of Google PPC. We tailor-make a bespoke strategy for your business, delivering ad campaigns,  with improved relevancy, lower click cost and more clicks for your spend.

When you let us manage your Google Shopping ads, we’ll get more eyes on your products through a combo of product feed optimisation and battle-tested tactics. Our experts can advise you on everything from what product identifiers to use and how to properly merchandise your inventory, to using custom labels for breaking down your reporting in the most insightful way for your business.

Bing Agency Manchester

Depending on who you get your information from, Bing accounts for up to 8.23%1 of global desktop search market share, but less than 3%2 of paid search share. This means it could be a lot less competitive than Google Ads for your business. Our PPC agency Manchester is certified by Bing, and we know exactly how to create the perfect Microsoft Ads campaign for you.

1. Source: Statista (March 2023)
2. Source: Insider Intelligence (February 2023)

What do our clients say?

“We had been through 3 other digital agencies prior to Custard, all of which were double the price if not more.

Custard are not only the least expensive of all of the agencies we have used, they have delivered exactly what they said they could, and then some. Rose & the team have been able to clearly explain what they have done and why they have done it, gradually transitioning our paid ads so that there was no drop off in revenue from our site, and consistently building success on top.

Would thoroughly recommend.”

Thomas N.
Paid Media Client

PPC marketing agency in Manchester


PPC is as Mancunian as The First Computer, Competitive Football, Atomic Theory, and Graphene!

Manchester is a world leader by any measure, and we’re proud to contribute in our own way – as providers of world-class digital marketing services. Go on, give us a try.

A data-driven PPC marketing agency


Working with a PPC agency Manchester that uses a data-driven approach means your business gets the most out of its PPC campaigns. A pay per click management agency keeps a close eye on bid strategy, campaign structure, CPCs and messaging on an ongoing basis. We also help reduce wasted ad spend by quickly identifying negative keywords, regularly weeding out the less successful ones.

Overall, a data-driven approach to paid search campaigns helps businesses to save money and better target potential customers with pay per click adverts. Working with a reputable PPC agency, like Custard, is the best way to ensure that your campaigns are successful.

Types of PPC


PPC is an effective way to reach new customers and grow your business. We love it in all its forms. Pick a card:

Ecommerce PPC Agency

Local PPC Management

Magento PPC Agency

Jumpstart Your Success

Frequently Asked Questions


What does PPC mean in marketing?

Pay-per-click (PPC) advertising is a form of online advertising in which advertisers pay a fee each time a potential customer clicks on one of their ads. PPC is a way for advertisers to quickly get their message in front of potential customers who are already looking for what they have to offer, and are ready to begin their shopping journey.


How can PPC help your business?

As the world of digital marketing continues to grow, so too do the opportunities for businesses to connect with their target audiences. Among the most effective ways to reach consumers is through pay-per-click advertising, commonly referred to as PPC.

PPC is an online advertising model in which businesses can purchase ad space on search engines and other websites. When a user clicks on one of these ads, the business pays a small fee to the host website – typically Google or Microsoft.

One of the major benefits of using PPC to grow your business is that it allows you to specifically reach consumers in your target demographic who are already interested in what you have to offer. For example, if you sell running shoes, you can use Google Ads marketing and Bing Ads marketing to target users who have searched for terms like “running shoes” or “runners” in a specific location or matching a particular demographic profile.


How to choose a PPC agency

When it comes to choosing a PPC agency, there are a few things you need to keep in mind. Here are a few tips on how to choose the right PPC agency for your needs:

  1. Make sure the agency has experience with managing PPC campaigns in your industry or vertical.
  2. Ask for case studies or examples of previous work the agency has done.
  3. Get a list of references from the agency and talk to their past clients. You’re welcome to speak to any of our clients – past or present.
  4. Make sure the agency is transparent about its pricing and what is included in its services.
  5. Ask about the agency’s reporting process and how they measure success.
  6. Find out what kind of support the agency offers after the campaign is live.
  7. Make sure you feel comfortable with the team at the agency and that they understand your goals.

What to look for in a PPC agency

When it comes to working with a PPC agency, there are a few things you need to keep in mind. First and foremost, make sure that the agency you choose is reputable and has a good track record. Secondly, be clear about your goals and objectives from the outset. This will help the agency understand what you’re looking for and how they can best help you achieve your goals. Finally, be prepared to invest some time and money into your campaign. A good PPC agency will be worth its weight in gold when it comes to helping you reach your target audience and increase your ROI.


PPC agency or SEO agency?

Why not both? They complement each other beautifully.

Here at Custard, we’re experts both in PPC and SEO. So, for the complete digital marketing package, get in touch today.