Custard 5* Reviews

“A top rate agency”

Custard 5* Reviews

“Brilliant service”

Custard 5* Reviews

“10/10 would recommend”

Custard 5* Reviews

“A superb business to work with”

NEW: Want to see what we can do? Check out our latest results here.

Ecommerce SEO Agency

Ecommerce SEO Agency

Underwhelmed by your organic sales? Our strategic, ecommerce-focused SEO will have you cooking on gas in no time.

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Custard 5* Google Reviews

33 people gave us5 stars on Google

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Whether you’re an established ecommerce giant looking to level up, or a new player in the market looking to get in on the action, our specialised ecommerce SEO agency knows just what it takes to get you more traffic, more customers and more money. Custard is a Manchester-based ecom specialist and whilst we know SEO for ecommerce can be a bit taxing for some, we’re absolutely mad fer it.

We Let Our Results Speak For Themselves

Ecommerce SEO results

This plot from Sistrix (a leading organic visibility tracking & analysis tool) shows how our work since 2016 has helped establish this retailer as the UK leader in its vertical, achieving top 5 rankings for thousands of lucrative search terms. Needless to say they’re still a customer. We’re all about the bottom line, which is why we regularly update our latest results page to share evidence of our good work.

We can do this for you.

Own an ecommerce website and want to make more sales?

Ecommerce SEO is all about making your website a perfect online shop that’s organised intuitively and easy to navigate so that it’s beneficial to users and search engines alike.

At Custard, we know how to get it right.

We give your business, through being an ecommerce SEO specialist, a chance to convert and eat away at the competition’s revenue, without having to pay for every click. Explore our SEO options and enquire now.

Important ecommerce SEO factors to consider

  • Implement properly optimised product and category pages, each with a clear purpose/niche.
  • Avoid making pages too similar, which carries the risk of them cannibalising each other’s rankings.
  • Deploy a clean site structure that makes it easy for your users to find what they’re looking for.
  • Make sure Google can see all the right pages and none of the wrong ones (such as obscure search filter combos).
  • Gather every relevant keyword and extend your site's keyword reach to cover it in any way possible.

Our Ecommerce SEO strategy

As an ecommerce SEO agency, we’ll initially undertake an SEO audit to enable us to discover any technical issues and improve your site’s rankings for your primary keywords. This organic strategy alongside technical optimisation and considered internal linking will drive long-term growth through increased organic rankings, no matter how competitive your industry.

Ecommerce Platforms we can support

Whatever your Ecommerce platform, we've the expertise and the experience to deliver improved search rankings.

Most WordPress-based ecommerce sites use the WooCommerce platform for their storefront. We’re well versed in how to work with this to tune your WordPress SEO for maximum revenue.

Magento is a specialist online sales platform developed from the ground up with enterprise sales functionality in mind. It’s a complex but powerful playground for SEOs

Shopify is being adopted by more and more businesses looking for a turnkey solution, as it is easy to work with, offers good conversion rate out of the box, and is pretty much maintenance free.

WooCommerce SEO

WooCommerce is an open-source ecommerce platform that helps both merchants and developers to sell their products easily.

Custom CMS

Our ecommerce strategies can be tailored to fit any CMS platform – our team has experience working with complex sites of all shapes and sizes, up to the order of millions of URLs. We’d love to delve into the detail of your specific setup and see what magic we can weave.

Ecommerce SEO KPIs (key performance indicators)

Being able to track the benefits and KPIs of SEO efforts that align with your business goals and increase revenue is critical for ecommerce SEO. Staying focused on the bottom line and ROI is our number one rule.

What do our clients say?

“Custard is a great agency to support you with any SEO initiatives with regards to on-page and technical. Chris and Alex who managed our account are great guys and are extremely knowledgeable on how to optimise your organic channels to achieve the best possible results. The communication and project delivery were excellent, which is a delight for any client. Their project ticket system is a fantastic way to monitor the progress and to communicate with other specialists within the team. From site migration requirements to on-page optimisation for higher organic rankings, these guys will help you to reach your SEO goals and go above and beyond.”

Chris Alexander
Global Search Marketing Manager

Technical SEO recommendations for ecommerce stores

Clean Up Website Architecture

Optimising your website structure is crucial for ecommerce SEO success and hence, this is the first step we complete as part of technical SEO for ecommerce, especially for clients with large inventories.

Maximise Your Site Speed

User attention spans are short; the choice of faster, competing sites is not.

Improving and optimising your website for load speed will reduce bounce rates, increase time on site and win you more sales.

Aggressively Optimise Your Crawl Profile

The crawl budget Google grants your site is limited and precious.

We'll ensure crawlers focus their attention on those pages which form part of your potential customers' buying journeys.

Content optimisations for ecommerce businesses

This includes optimising pages on your site for relevant highly searched keywords whilst removing technical barriers and improving user experience.

Page Optimisation

This includes optimising pages on your site for relevant highly searched keywords whilst removing technical barriers and improving user experience.

Category Optimisation

As an ecommerce SEO agency, we ensure these pages are focused on the top and mid-funnel search terms your potential clients are researching prior to settling on a specific product.

Product Optimisation

We'll want to ensure there is as much relevant content in product descriptions, meta titles, descriptions, and headers as possible, for search engines to crawl and your users to read. If there are lots of different products, we'll also work with you to reduce cannibalisation from duplicate content.

Blog Optimisation

Whilst content is king, churning out lots of blog posts can be a poisoned chalice. Ensure you are writing quality content which targets informational keywords and can explain your products in further detail. Internal links and strong calls to action will drive them to relevant revenue-generating pages.

Jumpstart Your Success

Frequently Asked Questions

What is SEO ecommerce?

The goal of SEO for ecommerce websites is to boost your ecommerce website’s search engine ranking and bring in more traffic, allowing you to turn a potential customer into a returning one!

Is SEO important for ecommerce?

By climbing the rankings on Google, you can introduce your store to a wider audience, targeting the potential shoppers who have been searching for the products that your business offers.

How well does technical SEO work for ecommerce sites?

We have dedicated technical ecommerce SEO experts here at Custard that will make a difference to your ecommerce site’s search engine ranking results and sales.

For more information, head over to our technical SEO page.

How long should it take to optimise an ecommerce site for SEO?

Unfortunately, there are no hard and fast timescales in SEO but, we’ll work tirelessly to get your site’s SEO up to ensure your ecommerce site continues to report great results.