Custard 5* Reviews

“A top rate agency”

Custard 5* Reviews

“Brilliant service”

Custard 5* Reviews

“10/10 would recommend”

Custard 5* Reviews

“A superb business to work with”

NEW: Want to see what we can do? Check out our latest results here.

Lead Generation Ads Agency

Lead Generation PPC

Phone been a bit quiet lately? Let us fix your conversion funnel, we’ll have you moving again in no time flat.

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Custard 5* Google Reviews

33 people gave us5 stars on Google

Read Our Reviews

Digital is a rapidly changing marketing medium, meaning that the strategy you employ for generating leads must constantly evolve and adapt to stay ahead of the competition – or else the leads will dry up. Using PPC for lead generation puts you in control of your own growth by allowing you to create targeted ad campaigns that reach potential customers at the right time and place, resulting in quality leads. By working with a lead generation ads agency, you benefit from years of specialist knowledge developed through the management of scores of lead gen accounts. Go on, give us a try.

We Let Our Results Speak For Themselves

PPC Lead Gen Doubled Leads Halved CPA

This plot taken straight from Google Ads shows how our work doubled the number of leads generated for one of our b2c lead gen clients in less than 6 months. Account spend remained the same as the previous year, but through a full range of account optimisations we managed to half their CPA. We’re all about the bottom line, which is why we regularly update our latest results page to share evidence of our good work.

We can do this for you.

Our lead generation ads agency

Custard is a lead generation ads agency that can help you generate leads and grow your business. Our lead gen agency, which includes B2C lead generation, is led by a team of experts who can help you create effective campaigns that target your ideal customers. Our lead generation ads agency can help you maximise your results and get the most out of your budget by creating a custom campaign, that targets your specific goals and objectives, and we’ll track your results so that we can continually optimise your campaigns.

Custard 5* Google Reviews

33 people gave us5 stars on Google

Read Our Reviews

Jumpstart Your Success

What is PPC lead generation?

PPC for lead generation for is one of the most effective methods for driving quality traffic to your website. It allows you to target keywords related to your business and product and then display your ad to users who are searching for those terms, this then takes them to your website where they can learn more about your products or services.

Our lead generation ads agency uses PPC for lead generation to reach potential customers who are actively searching for what you have to offer. Targeting relevant keywords and creating ads that are relevant and informative means you can quickly attract attention from qualified leads, resulting in increased sales and growth in your business.

How do PPC and lead generation work together?

PPC is a type of online advertising in which businesses can purchase ad space on websites and only pay when their ad is clicked, making it more cost-effective than other methods. Lead generation is the process of attracting and converting strangers into leads, typically through providing valuable content such as an e-book or white paper.

PPC can be an effective lead generation tool because it allows you to target your ads to a specific audience. For example, if you sell software that helps businesses manage their social media accounts, you could use PPC to target your lead generation ads to business owners or marketing managers specifically. Contact us today and let’s talk about lead generation.

The importance of lead quality with PPC

As the number of businesses vying for attention online has increased, the importance of targeted lead generation through PPC advertising has grown exponentially. Lead quality is essential to the success of any PPC campaign, and here at Custard, our lead generation ads agency knows how to convert leads into customers.

How to use PPC for lead generation to attract, nurture and convert your pipeline

1. Use targeted keywords: When choosing keywords for your PPC campaign, make sure they are relevant to your products or services and that they reflect the needs of your target audience.

2. Create compelling ads: Your ads should be well-written and persuasive to capture the attention of potential leads. They need to clearly and concisely sell your proposition – how are you better than the competition? What exactly can the user expect to receive from your business?

3. Set up conversion tracking: This is crucial. Not only for measuring success – it also enables us to take full advantage of Google’s automated bidding strategies. With correctly configured conversion tracking, we can implement maximise conversions & target CPA (cost per acquisition) bid strategies, meaning Google is trained to serve your ads to customers who are most likely to convert. Better yet, implement offline conversion tracking and we can use maximise revenue or even target ROAS strategies for your lead gen account.

Look What We Did


Account restructure during peak selling (June & July) contributed to an improvement in ROAS of over 330% YoY and a decrease in CPA of 20%


Graph showing paid search ROAS growth from 170% to over 700%, and CPA reduced from £25.75 to £7.80 in just 6 months

We increased ROAS from 170% to over 700%, and reduced CPA from £25.75 to £7.80 in just 6 months between January 2023 and June 2023.

View Our Results

How Custard can help with our lead generation PPC services

Here’s how we can help you:

First, as a lead generation ads agency, we’ll conduct a thorough analysis of your business and your target market. This will allow us to identify the best keywords and strategies to use in your campaign.

Next, we’ll create ads that are designed to capture the attention of your target market and encourage them to click through to your website. We’ll deploy every feature available to pursue the best ROI for your business.

Finally, we’ll continuously monitor and optimise your campaign to ensure that you’re getting the best results possible. We’ll spot emerging trends and opportunities, and leverage them for your benefit.

Contact us and enquire now to learn more about our lead generation ads agency and our lead generation services.