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SEO For Bing

SEO for Bing

Want to grab a slice of a fast growing organic channel? We’re fluent in Bing.

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If you were thinking of SEO and search engines, your first thought probably isn’t Bing. Google is often thought to be the main search engine, and correctly so. However, Google isn’t the only search engine people use. In the US, Canada, the UK, Germany, and France, Bing is actually the second most popular search engine with many users choosing it every day – which is why it’s really important to pay great attention to Bing when it comes to SEO.

We Let Our Results Speak For Themselves

We’re all about the bottom line, which is why we regularly update our latest results page to share evidence of our good work.

How Bing is different from Google

There are a few reasons as to why Bing is different from Google. Firstly, doing an image search using Bing is better because of its higher-quality results. Not only this, but you can also search for various layouts whilst also viewing licensing information. Also, when you search videos on Bing, the results come up as a thumbnail grid meaning you don’t have to leave the SERP to watch them. Finally, and perhaps most importantly, Bing has a lower bounce rate than Google, meaning that more pages are viewed relatively.

Why is it important that Bing is different from Google?

These differences are important to consider because these different capabilities mean that SEO for Bing will differ from that of SEO for Google.

Will SEO for Bing ensure that I rank high in SERPs?

Whilst you’ll have a better chance of ranking higher if you utilise SEO for Bing, it’s still important to consider that Frédéric Dubut, principal project PM manager, core search & AI at Microsoft stated that, ‘The ranking algorithm is a gigantic machine learning model and it’s evolving constantly’. Therefore, whilst you have a better chance of ranking higher, due to the constant updates, it is certainly not guaranteed.

Which SEO factors for Bing are important?

Whilst there Bing is an ever-changing search engine, there are still some SEO factors to consider when SEO content writing.


The search intent of the user should match the content which is on a website’s landing page. Considering SEO For Bing and utilising keywords that are in a query is a good way to rank higher whether this be in the copy, anchor text or page titles. However, ensure not to undertake keyword stuffing (using irrelevant keywords to try and rank higher) as Dubut stated ‘These [illicit SEO tactics] are things that our language models are actually able to catch’.

Quality and credibility

This includes the site and the author’s reputation. For example, citing work used by other authors shows a willingness to transparency within your site, meaning you have a more credible site. Bing also has the ability to demote negative content which includes offensive statements, for example.

User engagement

User engagement can help content rank higher, for example, clickthrough rate.


Up-to-date content is king. Yet, do not worry if your industry doesn’t class relevance as crucial, for example, tutorials, as Bing states ‘content produced today will still be relevant years from now’.


Having user location, where the page is hosted and the language the page is in will determine search engine rankings.

Page load time

Site speed is important as users simply won’t wait if content takes too long to load. Not only this, but Bing stated that ‘Bing may view [slow site speeds] as a poor user experience’, therefore, site speed is crucial.

Use Bing’s connected pages feature 

Using Bing’s connected page features means that you can link your website to your Facebook, LinkedIn, and Twitter accounts amongst other accounts, so that the tool knows your authority on this specific topic.

Keywords in the website domain

Putting a keyword in your website domain in a natural, flowing way should mean you will move up a few positions in the SERPs.

Use backlinks

Backlinks mean that your website will be more relevant as websites will recommend your website, boosting your authority.

We’re experts on SEO for Bing

At Custard we’re experts in SEO for Bing, here’s why:

  • Look at our latest results to see how our agency has helped many businesses improve their search engine visibility through SEO for Bing.
  • We are flexible and pragmatic in our approach, meaning that our agency, which knows a thing or two about SEO for Bing, will certainly meet your specific needs and goals.
  • As an agency whose expertise lies in SEO for Bing, we offer competitive pricing for our services. Get the benefits of ranking higher, without having to break the bank.

Tools & resources which can help SEO for Bing

There are a variety of tools which can help you rank higher with Bing, and these include:

Bing Webmaster Guidelines

The Bing Webmaster Guidelines are a great tool to learn about all things SEO for Bing.

XML Sitemaps

XML Sitemaps are great for showing what pages you want to index on your site, this can be used for a variety of websites.

Bing Search Quality Blog

The Bing Search Quality Blog offers official content on SEO for Bing.

SEO for Bing with Custard

If you are looking to improve your rankings in SERPs and drive more traffic to your site, our agency which is full of experts on SEO for Bing can help. Contact us today to learn more about how we can help your business succeed online.

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Frequently Asked Questions

Is SEO for Bing useful?

Certainly. Bing is the second biggest search engine in the world! Therefore, optimising SEO for Bing means that you can increase organic traffic to your website.

What is the difference between SEO for Bing and Google?

One of the main differences between the two is that Bing wants you to use exact keyword matches in your title tag, meta descriptions, domain name, and H1 and H2 tags. Not only this, but Bing also uses social signals as a ranking factor.

How do you rank well on Bing?

Utilising SEO for Bing is a great way to rank higher. Ensure that your on-page SEO is optimised, you have exact keyword matches, the user experience is heightened by increasing site speed, you create quality content and quality backlinks from high authority websites, and you increase social shares on social media.

How do I get traffic on Bing?

You can achieve this by submitting your sitemap to Bing. This will help the search engine crawl, index, and therefore, rank your website.

How do I get started with SEO for Bing?

SEO for Bing isn’t easy to master, and you’ll need expert advice to do it properly. So, to get started, contact us today to discover how our expertise can help you.