Custard 5* Reviews

“A top rate agency”

Custard 5* Reviews

“Brilliant service”

Custard 5* Reviews

“10/10 would recommend”

Custard 5* Reviews

“A superb business to work with”

Link Building Agency

Having great content is only half the battle when it comes to SEO. As a link building agency, Custard understands the importance of having high-quality and relevant links pointing to your site. We are a mint comprehensive link building agency and we will help to improve the visibility of your site, and its search engine rankings.

Provide us with a few details and one of our friendly team will be in touch within 2 business hours.

We’re open Monday to Friday from 9am to 5:30pm.

What is SEO link building and how does it work?

Link building is the process of acquiring backlinks, or links from other websites to your website. These links act as a “vote of confidence” for your website as they signal your content is valuable and relevant. This means that your content is more likely to rank well in search engine results pages (SERPs).

Custard 5* Google Reviews

33 people gave us5 stars on Google

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How does link building help SEO?

Building links is useful for SEO because links are a top signal to search engines that your site and content are quality resources, worthy of citation, enabling you to rank higher in SERPs.

Why is link building important?

It can drive traffic to your website through the links themselves, making it easier for potential customers to find you from other sites, leading to increased brand awareness and sales.

Benefits of our link building for SEO

Here are some of the benefits of link building for SEO that we will provide you with as a link building agency:

  • Increased online visibility in search engines
  • Increased traffic
  • Improved brand awareness
  • Increased domain authority

Tailored, Straightforward, Proven


As a link building agency, we understand that every website and business is unique, that's why we offer customised packages to suit your specific needs and budget. Our service includes:

  • Research to identify the best link opportunities for your site
  • Production of high-quality SEO content
  • Manual link acquisition from relevant, authoritative websites
  • Regular reporting & communication to keep you updated


  • As a link building agency, we conduct a thorough analysis of your website to determine the best link-building strategies
  • Also, our SEO backlink services reach out to relevant websites to explore relevant content ideas for back linking
  • We create a novel piece of content for each placement, meeting your site’s requirements
  • As a link building agency we are flexible in our approach, depending on the identifiable opportunities.


At Custard our link building opportunities are built different, here’s why:

  • As a link building agency, we only build low risk, natural links that are relevant to your website and your vertical
  • Look at our latest results to see how our link building agency has helped many businesses improve their search engine visibility through link building.
  • We are flexible and pragmatic in our approach, meaning that our link building SEO agency will meet your specific needs and goals
  • As a link building agency, we offer competitive pricing for our services. Get the benefits without breaking the bank

Mancunian as.

Digital Marketing is as Mancunian as New Order, Boddington’s Beer, Steam Power, Canals, Submarines, and… erm… Vegetarianism.

It’s true! Mancunians gave the world vegetarianism! Well, modern, western vegetarianism at least…  Check it out. And as for submarines – the world’s first was designed in our city centre in 1878, 30 miles from the nearest sea.

When it comes to contribution, Manchester punches well above its weight. We’re proud to be a part of this great city, and just like our forebears we’re eager to show the rest of the world what we can do. Go on, give us a try.

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Types of link building activity

As a link building agency we use a variety of methods to grow a site's backlink profile:


Online citations are mentions of your business on other websites as they help to increase your visibility online, as well as to establish your business as reputable and trustworthy, boosting your position in SERPs and gaining more traffic and conversions.

Guest Posts

Guest post backlinks are links that are included in an article or blog post that is written and published on someone else’s website and point back to your site. Being mentioned on various websites is useful as you will gain more traffic too. Some backlinks are way more valuable than others, so we will make sure to identify the best opportunities for you.

Link Reclamation

Link reclamation is the process of finding broken or removed links to your site. We will fix and replace these with updated URL to enable you to maintain rankings, and provide high ROI.

Internal Link Building

The main goal of internal link building is to help search engines understand the relationship between different pages on your website, and to help users find and navigate your content more easily. Internal links can also help to distribute link equity, or “link juice,” throughout your site.

There are several best practices to follow when building internal links:

  • Make sure that the links are relevant and useful to the user.
  • Place the links in contextually relevant areas of the content.
  • Use descriptive anchor text so the linked page is clear to search engines and users.
  • Use a logical and consistent structure for your internal linking.

Use a tool to check and monitor broken links and fix them.

Creating good content isn’t good enough

Having incoming links to quality content highlights how vital the piece is, rather than just mere quality content. Utilising an SEO link building strategy such as combining targeted, well-crafted content with good inbound links will lead to top class content.

Campaigns with Custard

If you are looking to improve your search engine rankings and drive more traffic to your site, our link building agency can help. Contact us today to learn more about how we can help your business succeed online.

Frequently asked questions

Why do you need link building services?

Link building services are an important element of any good SEO strategy, because they help search engines to discover new web pages, determining which pages should rank higher in the SERPs.

Is link building worth it?

Yes! Link building isn’t simple, so you might be wondering if it’s worth it. The short answer is: yes. SEO link building services will help your website to perform to its maximum potential, establishing your authority within your industry.

How long does it take for link building to work?

Whilst there is no exact answer to this question, a sustained campaign of this type of activity should start to deliver a noticeable impact within 6-12 months.

What are nofollow links?

Nofollow links are HTML tags that are used to indicate to search engines that a particular link should not be followed or used as a vote of endorsement for the linked website and they do not help to improve the linked website’s search engine rankings. This enables a website owner to stop their content from being placed on unwanted websites, allowing them to not have their site penalised.

Do backlinks help SEO?

Backlinks are one of the most important aspects of SEO, helping to demonstrate to search engines like Google that your website has authority – especially from other high-authority domains.

How do I get started with link building?

Link building isn’t easy to master, and you’ll need expert advice to do it properly. So, to get started, contact us today to discover how our SEO link building services can support you.