Digital Marketing Agency FAQs

What does a digital marketing agency do?

Digital marketing agencies work to build your brand and increase your sales. They do this by focusing on your online presence, creating data-driven decisions to influence your search engine optimisation and ad strategy. In an ever-changing digital landscape, these services are key to acquiring customers and driving reliable traffic to your site.

At Custard, we carry out all of the heavy lifting in your digital marketing, leaving you to focus on your own business and spend your time doing what you do best.

Why should I hire a digital marketing agency?

A great digital marketing agency will save you time, money and effort. You’ll get expert work from industry professionals, leaving you relaxed and ready to reap the rewards of their advised strategies. You also gain years of experience and a vast knowledge of the industry, which can be applied to your business to increase traffic and sales.

Custard has been providing digital marketing services since 2007, working on hundreds of campaigns which have generated millions of pounds of revenue for our clients.

What to look for in a digital marketing agency

A well-rounded Manchester digital marketing agency will have up-to-date and proven methods, and should be comfortable talking about digital marketing on the whole, explaining what they are doing – and why. You should also be sure that they offer the services you require – some agencies specialise in social media, for example, and may not offer SEO or PPC. Case studies will also show you the agency’s work in action.

At Custard, everything we do is aligned to three core values: integrity, excellence and value.

What to expect from a digital marketing agency

Decent agencies in general – not just digital marketing – should report back to you on a regular basis. An open channel of communication should be established from the get-go, so you can query and discuss your strategy. This will update you on any changes to their methods, and whether or not their strategies are working. Communication is key!

At the start of your campaign with us, we assign you a dedicated account manager to act as your main point of contact and ensure close integration between our team and yours.

How to work with a digital marketing agency

Digital marketing agencies will develop a strategy with your needs in mind. Our Manchester digital marketing agency will use our knowledge to create a functioning plan that combines your brand and goals with our industry expertise. Digital marketing in Manchester will utilise products across a range of different forms of digital marketing, such as SEO or PPC, identifying opportunities to improve your online presence. Alongside their products and services, agencies typically have a wealth of experience at their disposal and can use this to offer search engine optimisation consultancy, or PPC consultancy.

Our main tool for delivering your campaign is Workflow. This is a lightweight job ticketing and project management system, which keeps all the moving parts of your campaign organised and provides you with visibility of project progress – giving you added peace of mind.

What are the benefits of working with a digital marketing agency?

A Manchester digital marketing agency can help you create a successful online marketing strategy. They have the experience and knowledge to develop a plan that will help you reach your target audience and achieve your marketing goals. They can help you improve your website’s search engine ranking, by utilising the right techniques to use to improve your visibility and increase traffic to your site.

Digital marketing agencies can also help you attract more customers through social media. They know how to create effective social media campaigns that will reach your target audience and generate leads.

What to ask a digital marketing agency

When meeting with a Manchester digital agency, it is important to have a clear understanding of what you are looking for. Here are some questions to get the conversation started:

  1. What services does your agency offer?
  2. What is your process for working with clients?
  3. Do you have experience in my industry?
  4. Can you provide case studies or examples of work you have done for similar businesses?
  5. How do you measure success, and what KPIs do you use?
  6. What would be the estimated budget for a project like this?
  7. Are there any other areas of my business that you think could benefit from digital marketing?
  8. How long will it take you to implement a campaign?

What services do digital marketing agencies offer?

Here’s a rundown of the services most digital marketing agencies in Manchester offer:

  • SEO – SEO digital marketing agencies can help your website rank higher in search engine results pages (SERPs), helping you to attract more visitors.
  • PPC - Pay-Per Click advertising is a form of online advertising that allows businesses to bid on keywords relevant to their products and services.
  • SMM - Social Media Management is a key element of most digital marketing campaigns, and agencies can help you make the most of it. They can create and manage social media accounts, run paid campaigns, and track results.

We can provide any combination of these services. Selecting a single supplier to provide you with an integrated, cross-channel digital marketing campaign can simplify things considerably, as well as providing you with maximum accountability.

What is the difference between digital and internet marketing?

There are vast differences between digital marketing and internet marketing. With a digital marketing company, businesses can target customers through various digital channels such as websites, email, social media, and paid search. Internet marketing, on the other hand, is a more general term that refers to any type of marketing that takes place online. This could include digital marketing methods as well as other online initiatives such as content marketing.

Digital marketing is a more strategic approach that focuses on creating a strong digital presence for your business. It utilises a variety of online channels to reach and engage customers. Internet marketing, while also incorporating digital strategies, is less targeted and more focussed on creating a refined online image for your brand that isn’t necessarily optimised for search engines or users.

What are the different forms of digital marketing?

There are many different forms of digital marketing. Paid search, organic search, social media, email marketing, and display advertising are some of the most common. Each form has its own unique advantages and disadvantages.

Paid search is a form of online advertising where businesses pay to have their ads displayed on search engines like Google and Bing. This is a very effective way to reach potential customers who are already looking for your product or service. The disadvantage is that it can be expensive, and you need to continuously update your ads to stay competitive.

Organic search is a form of marketing where you achieve high rankings in search engine results without paying for ads. This can be done through optimising your website and creating quality content that attracts links from other websites.

Are digital marketing and advertising the same?

The line between digital marketing and advertising is blurry. Many people use the terms interchangeably, but there is a difference. Advertising is the paid, public promotion of a product or service. Marketing, on the other hand, is a broader term that encompasses advertising as well as other activities like market research and product development.

Digital marketing takes place predominantly online. A digital marketing company will use digital channels like websites, email, social media, and search engines to reach consumers. Advertising also happens online, but it often uses traditional channels like TV and radio as well.

We consider ourselves practitioners of digital marketing more than we do advertising, per se.

What are the benefits of digital marketing?

Digital marketing is one of the most efficient ways to connect with customers. It allows businesses to create personal connections with their target markets, which can result in more sales and higher customer retention rates. Additionally, utilising digital marketing consultancy is a cost-effective way to reach a large number of people. With the help of the internet, businesses can target potential customers based on their location, age, interests, and other factors. This makes it possible to market products and services to people who are likely to be interested in them.

Digital marketing also provides greater transparency and accountability than other forms of sales & marketing activity. Every campaign we work on includes the setup of reports & dashboards to help understand successes and failures, and to provide a feedback loop to improve effectiveness throughout the lifespan of your account.

Why is digital marketing important?

Digital marketing is one of the most important aspects of any business, regardless of size. There are many reasons why digital marketing is important, but some of the most notable reasons include the following:

  • It allows businesses to reach a wider audience than traditional marketing methods.
  • It’s more cost effective than traditional marketing methods.
  • It provides businesses with immediate feedback from customers, which allows for timely adjustments to campaigns.
  • It helps businesses build brand awareness and create a strong online presence.
  • It can be targeted to specific audiences, making it more effective than traditional advertising methods.

What is a digital marketing strategy?

A digital marketing strategy is a plan that outlines your goals and how you will achieve them using digital channels. Your strategy should include a mix of tactics that match your business goals and the needs of your customers. Some common tactics used in digital marketing include SEO, content marketing, social media marketing, email marketing, and paid advertising.

At Custard, every campaign we work on is underpinned by a carefully devised strategy which we call the ‘campaign blueprint’. This is usually the main deliverable from the first month of your campaign with us, and provides a roadmap for the rest of our activity – ensuring maximum ROI for you.

What is the difference between digital marketing and traditional marketing?

Digital marketing is the process of using digital channels to promote or market your product or service. It includes email, social media, paid search, and more. Traditional marketing is the process of using traditional channels to promote or market your product or service. It includes print ads, commercials, and more.

Is digital marketing the future?

The answer to this question is a resounding yes! With advancements in technology, digital marketing is the future of reaching customers.

There are many reasons, but some of the most important include:

  • Digital marketing is extremely effective in reaching customers. With the ability to target specific demographics and interests, businesses can reach their target market more effectively than ever before.
  • Digital marketing is cost-effective. Compared to traditional advertising methods, digital marketing is much more affordable. This allows businesses of all sizes to reach their target market without breaking the bank.
  • Digital marketing is versatile. There are many different types of digital marketing methods, each with its own unique benefits.