Custard 5* Reviews

“A top rate agency”

Custard 5* Reviews

“Brilliant service”

Custard 5* Reviews

“10/10 would recommend”

Custard 5* Reviews

“A superb business to work with”

SEO Content Writing Agency

Capture your readers’ attention and tap into organic traffic streams with content that works.

NEW: We are now part of the Anything is Possible family!
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Google’s search results pages are absolute scenes sometimes. Everyone’s producing content, but the vast majority of it isn’t being consumed in any meaningful way. We’re living in an age of micro attention spans, so don’t leave it up to your reader to be interested. Force them to be. Get heard.

Intelligent SEO content analysis is essential. Every word, image, infographic, and video you have on your site is important in winning over your potential customers or clients, so don’t waste a single one of them.

Custard 5* Google Reviews

33 people gave us5 stars on Google

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51% YoY Increase In Organic Revenue

DBS Bathrooms


We helped DBS Bathrooms increase organic revenue by 51% YoY by reducing duplicate content and re-optimising main category pages.

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Why You Need Content For SEO

What it is, right – content is the reason people are on your site. It’s information they want, or need. Google’s goal according to their mission statement is ‘to organise the world’s information’. If your site can play a part in helping to achieve that by providing great, well-written content, you can be sure that they’ll reward you with organic traffic. By creating valuable, interesting or unique content, you’re contributing to the overall worth of the internet.

You’ll also want to make it clear to your users that you know what you’re on about. It’s proof to Google and potential customers that you’re the right person for the job. Whether this means well-worded product descriptions that make it easier for users to make an informed buying decision, or an informative blog post that answers a burning question, show your worth through content. You’ll soon see yourself appearing higher and higher in the search results for keywords that bring you sales.

Our Approach To Content

Discover Opportunities

Spontaneity and content don’t mix well. Without proper planning, a content campaign can’t succeed.

Before we begin creating content, we need to decide what your site is missing, whether that’s regular blog posts, category page content, or a content marketing piece that’ll lead the industry and impress the press.

We also have to find out where SEO opportunities lie by carrying out extensive keyword research. Data drives our decisions – we’re not going to be creating content that doesn’t benefit your business.


Once we know what content will help your business and what it should look like, we start creating.

Our content team is quality-driven, coming from creative backgrounds and merging artistic principles with a data-led method of writing.

You don’t get anywhere by being average, so we strive to write the best stuff on the internet, find topics that no one has ever talked about before, or approach themes with new angles.

Google wants to give its users the best content for their query, so we give Google exactly that. Written for your readers, missing no detail, providing genuine value; the content we produce ranks because it deserves to.

Analyse & Report

Every content marketing piece we craft, every product description we update, and every blog post we create needs to boost your business. If it doesn’t, what’s the point?

To make sure we’re having a positive effect on your site, we keep our eyes on every scrap of relevant data. Monitoring organic clicks gives us an idea of how well optimised a post is. How long a user spends reading tells us if we’re writing the right words.

Tracking this data gives us the ability to evolve and make our content more likely to create opportunities to convert.

What do our clients say?

“The team have consistently delivered a high quality and professional service, whilst taking the time to understand our business and its needs.”

Andrew Stewart-Jones
Head of Brand Development & Partnerships

Mancunian as.

Digital Marketing is as Mancunian as New Order, Boddington’s Beer, Steam Power, Canals, Submarines, and… erm… Vegetarianism.

It’s true! Mancunians gave the world vegetarianism! Well, modern, western vegetarianism at least…  Check it out. And as for submarines – the world’s first was designed in our city centre in 1878, 30 miles from the nearest sea.

When it comes to contribution, Manchester punches well above its weight. We’re proud to be a part of this great city, and just like our forebears we’re eager to show the rest of the world what we can do. Go on, give us a try.

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Our Content Services

We love the written word in all its forms. Here are a few examples of the types of content activity that typically make up a digital marketing campaign.

Content Audit

If you’re serious about upgrading the content on your site, an audit is a proper first step. We’ll get up close and personal with your pages, checking every corner and crevice and offering sound recommendations for improvement.

A content audit will result in suggestions that bring more traffic to your site, keep users there for longer, and improve the chances of conversion.

Content Gap Analysis

Find out what you’re missing with a gap analysis.

We’ll use different methods including competitor research and popular query discovery to identify the topics and keywords your site doesn’t cover.

The results of a gap analysis can lead to significantly broadened keyword reach, with real effects on traffic attraction and conversion.

Content Consultancy

We don’t need to step on your in-house content team’s toes to help you out.

Content consultancy can give you all the benefits of our SEO content expertise, without a lot of the cost – perfect for if you’re feeling a bit brassic.

Bespoke recommendations for your site, in depth keyword research, and assistance with optimisation can all come under consultancy.

Product / Category Content

Product and category pages are the beating heart of an ecommerce site, so making sure they have the content they need to provide buying information and added value to users is one of the most important ecommerce SEO actions.

Re-optimisation of these pages can also result in quick and easy ranking increases, which means more sales.

Blog Posts

Keep your site fresh and updated with new ideas and information through regular, valuable blog posts.

An active blog is one of the best ways to build your traffic long term, bringing users to your site from search queries you didn’t even know existed.

Other On-Site Content

There are so many varieties of on-site content that we can’t list them all.

We can create them all though. Whether you need a new ‘About Us’ page that better reflects your company’s values, fresh homepage headers to broadcast your USPs, or better converting page titles across your site, we can provide value.

Jumpstart Your Success

Frequently Asked Questions

What is SEO content?

SEO content is created to be not only interesting and informative but, when written effectively, to rank highly within Google and other popular search engines, such as Bing, which is why SEO for Bing should not be overlooked. Generally found in the form of blogs or FAQs, compelling SEO content is created to boost traffic and, if successful, keep consumers on your business website.

Why is unique content important for SEO?

Google takes your site’s authority into account when ranking webpages, with unique content being one of the most prominent factors that influence your site’s authority rating. Authority is essentially Google’s way of measuring a site’s reliability and overall quality. Your site’s potential ranking will always be negatively impacted if it’s found to contain duplicate content, whether it’s a duplicate of content on your own site or appears to be plagiarised from elsewhere.

With this in mind, it’s crucial that you’ve got plenty of unique content on your site – why not have our experienced content team take care of it for you?

What is SEO content strategy?

Your SEO content strategy is your roadmap to successful content marketing and outlines the steps that you’ll take in order to plan, create and optimise your SEO blog content, as well as the ways that you intend to measure and track the success of your content after uploading.

What is content optimisation in SEO?

Content optimisation is the process of streamlining your written content for SEO success. This includes identifying prominent content opportunities, identifying and targeting relevant keywords, structuring your content effectively, selecting an appropriate target word count and incorporating links to relevant pages on your site (products, services, further reading, etc.)

How long should content be for SEO?

A general rule of thumb is that a blog post should contain a minimum of 700 words, as anything shorter would be unlikely to contain a sufficient level of information to satisfy Google’s authority requirements. However, our teams work to identify the correct target word counts and blog structures by using competitor posts as a guideline, allowing us to maximise the post’s potential to be informative, entertaining and SEO friendly.

How long should content be for SEO?

A general rule of thumb is that a blog post should contain a minimum of 700 words, as anything shorter would be unlikely to contain a sufficient level of information to satisfy Google’s authority requirements. However, our teams work to identify the correct target word counts and blog structures by using competitor posts as a guideline, allowing us to maximise the post’s potential to be informative, entertaining and SEO friendly.

Can good content improve my SEO score?

Getting your strategically written SEO blog content to rank positively with Google is one of the most effective ways to get your website – and therefore, your business – in front of a brand new audience of potential customers. There are no two ways about it, great site content is essential for growing your business.

At Custard, our experienced content team have the expertise to deliver top-quality content that ranks well and gets more eyes on your site. For more information about our SEO blog writing services, be sure to get in touch today.