“A top rate agency”
“Brilliant service”
“10/10 would recommend”
“A superb business to work with”
NEW: Want to see what we can do? Check out our latest results here.
Instagram Marketing Agency
Get a FREE consultation with one of our experts about how best to leverage Instagram for your business.
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With more than two billion users worldwide and 450 million daily active users, Instagram is a powerful platform for both organic and paid marketing campaigns. We specialise in helping businesses on the paid media side, delivering campaigns which make the most of the platform’s detailed audience dataset. We can integrate this with your other marketing activities to help your business target users at every level of the conversion funnel with coherent messaging, driving traffic and increasing sales.
We Let Our Results Speak For Themselves
This screengrab is taken from one of our client performance tracking dashboards. It shows that our work to restructure this client’s paid social account in April has taken ROAS from around 100% during May 2022 (break even on ad spend) to 300% in May & June 2023. Performance in June 2023 massively beat the summer lull experienced during June 2022. This transformation took just a month to implement, with results quickly felt by the client. We’re all about the bottom line, which is why we regularly update our latest results page to share evidence of our good work.
We can do this for your business.
Why you need an Instagram marketing agency
An Instagram marketing agency like ours provides you with expert advice on how to optimise your campaigns for maximum results. Our Instagram Ads agency will help you with:
Drive brand awareness
Increase awareness of your brand by intermingling engaging commercial messages with organic content generated by other platform content creators.
Precision audience targeting
Choose audience silos which are likely to feature your target demographic, reducing waste and maximising return on investment.
Ecommerce growth
Use Instagram paid ads to acquire users from cold, or to nurture them along a conversion process which leads to money in the bank for you.
Instagram Advertisement features
- In-feed - conventional Instagram posts, displayed alongside users' main feed content
- Stories - story format, with one or more posts forming a set of creatives
- Dynamic product ads - driven by a product feed, and providing users with direct access to your inventory from ad creatives
- Reels - short, snappy video content that you can use to quickly sell product features
What do our clients say?
“We had been through 3 other digital agencies prior to Custard, all of which were double the price if not more.
Custard are not only the least expensive of all of the agencies we have used, they have delivered exactly what they said they could, and then some. Rose & the team have been able to clearly explain what they have done and why they have done it, gradually transitioning our paid ads so that there was no drop off in revenue from our site, and consistently building success on top.
Would thoroughly recommend.”
Thomas N.
Paid Media Client
How an Instagram Ads campaign works
An Instagram Ads campaign is created using the Facebook Ads Manager. After inputting your ad budget and audience demographics, we create the actual ads – which are typically images or videos with accompanying text or a call-to-action (CTA), in varying Instagram ad sizes. We then choose from different objectives such as driving website traffic or increasing brand awareness. Once your ad is approved by Instagram’s review process, it will be published on user feeds targeted towards your chosen audience segment.
Benefits of using Instagram Ads
- Allows advertisers to precisely target a desired audience based on interests, demographics and more
- Maximises ROI by providing excellent tracking and retargeting options
- Gives you greater control over who sees your ads
- Potential to generate more revenue in a cost-effective way
- Offers more detailed analytics to allow you to tailor campaigns
Jumpstart Your Success
Frequently Asked Questions
What is Instagram Advertising?
Paid advertising on Instagram is an increasingly popular way for businesses to market their products and services. Companies that invest in this kind of marketing can easily extend their reach to the right target audiences with minimal effort. Using an Instagram Ads agency, business owners can create specific campaigns tailored to their desired demographics. Ads are displayed in users’ feeds with either an image or video format, depending on the campaign objective chosen by the company. This feature allows businesses to connect more closely with their audience since images and videos provide a platform for conveying messages in a more creative and engaging way.
Why use Instagram Ads?
Instagram Ads offer businesses the opportunity to target potential customers based on interests, behaviours, locations, demographics, and other criteria that can be tailored to fit their specific needs. At the same time, they provide businesses with advanced targeting capabilities such as split-testing ads across different audiences or campaigns simultaneously. This allows marketers to optimise their ad campaigns and maximise return on investment (ROI). Additionally, it provides an affordable way for companies to test out new ideas or messages before investing in costly marketing campaigns.
How an Instagram Ads campaign works
An Instagram Ads campaign is created using the Facebook Ads Manager. After inputting your ad budget and audience demographics, you create the actual ads – which are typically images or videos with accompanying text or a call-to-action (CTA). You can then choose from different objectives such as driving website traffic or increasing brand awareness. Once your ad is approved by Instagram’s review process, it will be published on user feeds targeted towards your chosen audience segment.
What is Instagram Shop?
Instagram Shop offers a way for businesses to showcase their product catalogue and reach new customers, and is another service carried out by an Instagram Marketing agency. Brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their profile page.
What is an Instagram marketing agency?
An Instagram marketing agency offers a specialised service that helps businesses increase their visibility and reach on the popular social media platform. We provide services such as creating ads, boosting engagement, and running targeted ads to help companies engage with their customers and achieve their goals.
Instagram marketing agencies, like us, employ a team of experts who are knowledgeable in social media trends, analytics, and advertising strategies. We can create ads that stand out on the platform while ensuring that we meet your company’s objectives. We will also monitor key performance indicators (KPIs) such as followers, likes, comments, reach, impressions, and click-through rates to assess the success of their campaigns. Additionally, we will use detailed advertisement targeting techniques to ensure that each ad reaches its maximum potential audience.