Custard 5* Reviews

“A top rate agency”

Custard 5* Reviews

“Brilliant service”

Custard 5* Reviews

“10/10 would recommend”

Custard 5* Reviews

“A superb business to work with”

Technical SEO Manchester

Stay in Google’s good books by keeping your website in top working order

NEW: We are now part of the Anything is Possible family!
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600,000 Extra Organic Visits A Month

Technical SEO Audit Case Study

We helped a top-10 classified ads website increase their organic traffic by an additional 600,000 visits a month following a full technical SEO audit.

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Even though websites should be well-oiled machines, most seem like they’ve not seen a drop of oil since they were built.

Technical SEO is the purest form of search engine optimisation, and the oil that will keep your site moving. It’ll make your website work, both for Google and your users, and if you get it done right, we swear down: the results will speak for themselves.

Custard 5* Google Reviews

33 people gave us5 stars on Google

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What Is Technical SEO?

Technical SEO is concerned with how Google sees your website in terms of size, speed, and structure. There are lots of moving parts behind the scenes of a website, like layers of code in different coding languages, hidden pages and elements, tags and meta data. All these parts come together to create a smooth user experience, but they can easily fall short of their potential or even cause harm to your search engine rankings.

Digging deep to make sure your website’s innards are optimised properly can make all the difference, and that’s what technical SEO should be about. Google has never been shy about its preference for technically sound websites, with page speed, mobile-friendliness, and clean site structure all well-established SEO concepts, but there’s much more to technical SEO than the latest hot topics.

How We Approach Technical SEO

You can’t afford to be snide with your SEO. Technical SEO is a fundamental part of your website’s success, so it’s important you get it right. We’ve developed a methodology that involves working from the ground up to deliver tailor-made solutions. We’ll have a mooch about your site, and mix best practice techniques with data-heavy analysis to make recommendations that are best for you.

Technical SEO work takes on many forms, and each one works together to build positive, rank-boosting effects across your entire website.

What do our clients say?

“The most impressive thing about Custard Online Marketing was the depth of their technical knowledge. They were highly capable of not only diagnosing detailed technical issues, but also closing the loop by providing pragmatic and commercially-focused advice and solutions to address them.”

Tom Bunkham
Head of Marketing

Mancunian as.

Digital Marketing is as Mancunian as New Order, Boddington’s Beer, Steam Power, Canals, Submarines, and… erm… Vegetarianism.

It’s true! Mancunians gave the world vegetarianism! Well, modern, western vegetarianism at least…  Check it out. And as for submarines – the world’s first was designed in our city centre in 1878, 30 miles from the nearest sea.

When it comes to contribution, Manchester punches well above its weight. We’re proud to be a part of this great city, and just like our forebears we’re eager to show the rest of the world what we can do. Go on, give us a try.

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Our Technical SEO Services

We're well into detail – the finer points, the nitty gritty. If you've got specific needs, we've got specific solutions.

Tech Audit

A technical audit is the ultimate jumping off point for website improvement. Our tech specialists will review your entire site, hunting down and highlighting every single technical SEO issue that could be holding it back from its ranking potential. After the audit, you’ll be left with an action list that’s easy to understand and work through.

Tech SEO Consultancy

Technical work is often best delivered as consultancy rather than activity, leaving you to implement changes gradually while we suss out their impact. Tech SEO consultancy will provide you with tailored advice to fix your website’s technical issues, which you can implement in your own time.

Website Migration

The process of moving from one domain to another, whether you’re upgrading to HTTPS or going through a re-brand, is enough to mither any company. Make sure nothing goes wrong by using our tech team as your website migration advisors and overseers.

Mobile SEO

The mobile search market grows year on year as smartphones become more entwined with our way of life. There are a lot of differences between optimising for mobile and desktop, so making mobile SEO an integral part of your digital marketing efforts is essential.

Site Architecture

From internal link structure to information categorisation, site architecture is critical in helping Google understand your website. A site architecture review will show how you can maximise the crawlability and usability of your website.


Even the best designed websites need maintenance, with broken links, 404 pages, and redirect chains building up over time. Our technical housekeeping will keep your website in order, catching problems as they come up and solving them in the most efficient way.


Our technical initiatives are cutting-edge techniques that we’ve developed to help our clients. They’re sometimes unconventional, but always based around problem-solving, and they’re dead perfect for issues that regular technical SEO practices can’t cover.

Google Penalty Removal

Google’s algorithm can penalise sites which they believe go against their guidelines. Our technical team will audit your site to uncover the reason behind the drop in traffic, and outline the remedy to remove and reverse penalties to get your traffic back.

Log File Analysis

Log file analysis is our bread and butter. We love digging in and uncovering everything we can about how Google explores your site. With access to your web server logs, we can get under the skin of your website and find out exactly what's going on.

Jumpstart Your Success

Frequently Asked Questions

Why is technical SEO important?

Google considers much more than just a site’s on-page content when it comes to search engine ranking, taking into account the site’s size, speed and structure, too. Within the inner workings of any website are layers of hidden code, page elements and meta-data that come together to create a positive user experience – ensuring your technical SEO is up to standard is essential if you’re looking to fine tune your site, rank high and get your business in front of as many potential customers as possible.

What is included in technical SEO?

Technical SEO covers an array of factors within the backend of your site, including HTML, JavaScript, CSS, page speed, 404s, canonical tags, data structure and more. These are all important elements in achieving a high search engine ranking and should be looked at carefully when optimising your site.

What is technical SEO audit?

A technical SEO audit is the all-important first step in optimising your website behind the scenes. A technical SEO specialist will comb through every aspect of your site, identifying any issues that could negatively impact your SEO ranking so that you can get started optimising your website to reach its full ranking potential.

What is a technical SEO checklist?

A technical SEO checklist is a comprehensive list of technical optimisation tasks to complete to maximise your site’s SEO ranking potential from a technical standpoint. Tasks include checking for duplicate pages, ensuring you clean up broken links, filling out all necessary meta data and minimising loading times wherever possible.

What is a technical SEO specialist?

Optimising your site’s technical SEO is a complex process, so it helps to have the assistance of someone that really knows their stuff. Every business could benefit from the assistance of a technical SEO specialist with the expertise and knowledge to level up your site.

At Custard, our digital marketing team are experts in their field, whether that’s SMM, PPC, content creation or, of course, technical SEO. For more information, why not get in touch and find out how our very own technical SEO specialists could help your business reach its full potential?