The Custard Blog

Words of wisdom from our team of online marketing experts

Wed
20

4 Methods for Online Marketing to Millennials

Considering that millennials have been mainly brought-up within a digital era, it may come as a surprise to learn that many business’ marketing strategies aren’t being executed effectively to this demographic. The exact age range of a ‘millennial’...

Thu
03

The Importance of Creating Fresh Content for Your Website

When it comes to SEO, there are thousands of suggestions on what helps a page to rank for its keywords. Some of them are weird, wacky and would never work but on the other hand, some theories are proven to have a positive effect on the search visibility...

Mon
24

The Ultimate Guide to Retargeting Using Facebook Ads

At some point, it’s likely that we’ll all have experienced an ad in our News Feed from a company that we have purchased from, follow online or visited their website. However, advertising-savvy businesses won’t have picked you within their advertising...

Tue
11

5 Google Analytics Metrics to Measure the Success of Your Marketing Strategy

When it comes to using analytics, many businesses will spend time digging around their Google Analytics dashboard in order to find a metric that they can use to define ‘success’ – especially relating to their marketing activity. However, there are...

Thu
22

7 Types of Backlinks and How to Get Them

It’s no secret that links are valuable for any website. Not only do they prove to a search engine that your site has authority, but you also have the potential to reach an untapped audience (that could potentially turn into customers) if you use the...


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