Blog

Digital marketing insights from agency experts.

Published on: 7/06/21 by

A Guide To Google Ads Quality Score

What is Google Ads Quality Score? Google Ads Quality Score is Google’s assessment of the quality, relevance, and performance of your Google Ads (previously known as Google Adwords) account and the PPC campaign(s) within it.…

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Published on: 11/05/21 by

How to monitor a website migration for SEO with Data Studio

In our recent website migration checklist article, we walked you through the planning and execution of a range of different site migration scenarios. Your next order of business will be to monitor organic performance and…

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Published on: 25/02/21 by

Ultimate 2021 Website Migration Checklist For SEO

Making it through a website migration unscathed can be a bit of a minefield if you are not meticulous in your approach. Make sure you don’t miss anything important with the help of our comprehensive…

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Published on: 12/01/21 by

10 Tips To Improve Core Web Vital Scores For Better SEO

Give your website a health boost and get a head start on future algorithm updates by optimising for Core Web Vitals now. Over the past 12 months, Google has released information about Core Web Vitals,…

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Published on: 5/01/21 by

11 Excel Techniques For SEOs

Microsoft Excel is the SEO’s Swiss Army tool. Master it with these 11 must-know SEO Excel tips and techniques. For anyone that doesn’t work with numbers or data, Microsoft Excel was probably last a part…

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Published on: 26/03/20 by

Update: Custard & Coronavirus

The situation caused by the outbreak of COVID-19 is rapidly changing but, here at Custard, we’ve adapted our working practices to ensure that we can continue to deliver the same standard of service to our…

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Published on: 5/03/20 by

SEO For Progressive Web Apps (PWAs)

Master PWA SEO with a download of the MancSEO slidedeck explaining what SEO problems progressive web apps present and how to tackle them. 2020-03-05 Custard – SEO vs PWAs from Chris Smith If you’re looking…

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Published on: 12/02/20 by

How To Hunt For Featured Snippets

No-click SERPs are an SEO’s horror story, and featured snippets are the main villain. Since they were introduced as ‘quick answers’ in 2013, featured snippets have spread, not unlike a virus, across Google’s search engine…

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Published on: 29/01/20 by

The Fundamentals Of Blog Post SEO

Increase blog traffic with 21 easily actionable SEO tips to make each post on your blog more organically successful. No matter how great you think a blog post is, Google has the liberty to disagree.…

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Published on: 8/01/20 by

404 SEO FAQs

Death, taxes, and 404 errors. Get the quick answers to your 404 questions in our breakdown of the most common queries about how 404 errors affect SEO. Links are inarguably one of the most important…

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