Considering that millennials have been mainly brought-up within a digital era, it may come as a surprise to learn that many business’ marketing strategies aren’t being executed effectively to this demographic. The exact age range of a ‘millennial’...
When it comes to SEO, there are thousands of suggestions on what helps a page to rank for its keywords. Some of them are weird, wacky and would never work but on the other hand, some theories are proven to have a positive effect on the search visibility...
At some point, it’s likely that we’ll all have experienced an ad in our News Feed from a company that we have purchased from, follow online or visited their website. However, advertising-savvy businesses won’t have picked you within their advertising...
When it comes to using analytics, many businesses will spend time digging around their Google Analytics dashboard in order to find a metric that they can use to define ‘success’ – especially relating to their marketing activity. However, there are...
It’s no secret that links are valuable for any website. Not only do they prove to a search engine that your site has authority, but you also have the potential to reach an untapped audience (that could potentially turn into customers) if you use the...
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