The Custard Blog

Words of wisdom from our team of online marketing experts


SEO Predictions For 2018 and How to Get Your Website Ready

Happy new year! With another year over, we thought now would be a good time to review the ever-evolving SEO landscape. We’ve highlighted which trends we think will keep growing in 2018 and suggested how marketers can use them to their advantage. Check...


5 Things to Include on Your Landing Page

When it comes to running your business’ website, your main aim is likely to get a user to convert into a customer. This can be done through creating landing pages – a section of your site that a new visitor can ‘land’ on and understand what you...


4 Methods for Online Marketing to Millennials

Considering that millennials have been mainly brought-up within a digital era, it may come as a surprise to learn that many business’ marketing strategies aren’t being executed effectively to this demographic. The exact age range of a ‘millennial’...


The Importance of Creating Fresh Content for Your Website

When it comes to SEO, there are thousands of suggestions on what helps a page to rank for its keywords. Some of them are weird, wacky and would never work but on the other hand, some theories are proven to have a positive effect on the search visibility...


The Ultimate Guide to Retargeting Using Facebook Ads

At some point, it’s likely that we’ll all have experienced an ad in our News Feed from a company that we have purchased from, follow online or visited their website. However, advertising-savvy businesses won’t have picked you within their advertising...

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