The Custard Blog

Words of wisdom from our team of online marketing experts

Tue
11

5 Google Analytics Metrics to Measure the Success of Your Marketing Strategy

When it comes to using analytics, many businesses will spend time digging around their Google Analytics dashboard in order to find a metric that they can use to define ‘success’ – especially relating to their marketing activity. However, there are...

Thu
22

7 Types of Backlinks and How to Get Them

It’s no secret that links are valuable for any website. Not only do they prove to a search engine that your site has authority, but you also have the potential to reach an untapped audience (that could potentially turn into customers) if you use the...

Tue
30

How to Grow Your Facebook Organic Reach

For many marketers and social media managers, Facebook’s organic reach algorithm is a difficult thing to master. One week you could see a huge spike in the number of people who have seen a video you’ve posted; the next you could share a super-exciting...

Wed
10

How to Create a Successful Blogging Strategy for Your Business

These days, it’s not uncommon to be shocked when a business has a blog hosted on their website yet hasn’t published any content for a few months. Whilst the words “last updated six months ago” can be spine-shivering for an SEO, businesses themselves...

Fri
14

How to Improve CTR with Magnetic Meta Descriptions

SEO has traditionally existed to provide more traffic through organic search, but simply assuming that the #1 listing gets the most traffic is a reductive and oversimplified view of what we do. The truth is that in the era of rich snippets and structured...


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