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Digital marketing insights from agency experts.

Published on: 10/09/21 by

How To Pass The Google Analytics (GAIQ) Exam

Digital marketers in general, and SEOs especially, are inherently Google Analytics (GA) power users. Google’s proprietary on-site analytics platform is one of the most useful tools that you have at your disposal as a digital…

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Published on: 3/09/21 by

SEO Terms Glossary

Search engine optimisation (SEO), like any specialised industry, uses esoteric terms that can be tricky to decipher. Our SEO terms glossary cuts through the jargon with concise definitions, practical examples, and airtight abbreviations to explain…

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Published on: 7/06/21 by

A Guide To Google Ads Quality Score

What is Google Ads Quality Score? Google Ads Quality Score is Google’s assessment of the quality, relevance, and performance of your Google Ads (previously known as Google Adwords) account and the PPC campaign(s) within it.…

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Published on: 11/05/21 by

How to monitor a website migration for SEO with Data Studio

In our recent website migration checklist article, we walked you through the planning and execution of a range of different site migration scenarios. Your next order of business will be to monitor organic performance and…

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Published on: 25/02/21 by

Ultimate 2021 Website Migration Checklist For SEO

Making it through a website migration unscathed can be a bit of a minefield if you are not meticulous in your approach. Make sure you don’t miss anything important with the help of our comprehensive…

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Published on: 12/01/21 by

10 Tips To Improve Core Web Vital Scores For Better SEO

Give your website a health boost and get a head start on future algorithm updates by optimising for Core Web Vitals now. Over the past 12 months, Google has released information about Core Web Vitals,…

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Published on: 5/01/21 by

11 Excel Techniques For SEOs

Microsoft Excel is the SEO’s Swiss Army tool. Master it with these 11 must-know SEO Excel tips and techniques. For anyone that doesn’t work with numbers or data, Microsoft Excel was probably last a part…

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Published on: 26/03/20 by

Update: Custard & Coronavirus

The situation caused by the outbreak of COVID-19 is rapidly changing but, here at Custard, we’ve adapted our working practices to ensure that we can continue to deliver the same standard of service to our…

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Published on: 5/03/20 by

SEO For Progressive Web Apps (PWAs)

Master PWA SEO with a download of the MancSEO slidedeck explaining what SEO problems progressive web apps present and how to tackle them. 2020-03-05 Custard – SEO vs PWAs from Chris Smith If you’re looking…

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Published on: 12/02/20 by

How To Hunt For Featured Snippets

No-click SERPs are an SEO’s horror story, and featured snippets are the main villain. Since they were introduced as ‘quick answers’ in 2013, featured snippets have spread, not unlike a virus, across Google’s search engine…

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