What is Technical SEO?

In Technical SEO1 September 20236 Minutes

In the world of digital marketing, the term “Technical SEO” is often thrown around, but what is technical SEO, exactly? In this blog, we’ll answer your questions such as, is technical SEO just another buzzword, or is there substance behind it? As an SEO consultancy agency, we know a thing or two about technical SEO, so we will delve into the intricacies of Technical SEO, its significance, and how it can be harnessed to improve your website’s online visibility and overall performance.

What is technical SEO?

What is technical SEO? Technical SEO refers to the process of optimising your website from a technical standpoint to improve its search engine visibility and crawlability. Unlike content or off-page SEO, which focus on the content quality and backlink profile respectively, Technical SEO revolves around the technical aspects of your website that influence how search engines interact with it. In essence, it’s about ensuring that your website is easily accessible, understandable, and indexable by search engines.

Why is technical SEO important?

Technical SEO forms the foundation of a successful SEO strategy. Without a solid technical foundation, all your content creation and link-building efforts might go to waste. Here are a few reasons why Technical SEO is crucial:

  1. Crawlability: Search engines send out bots to crawl websites and understand their content. If your website has technical issues that hinder this crawling process, your content might not even get indexed – what is technical SEO if not the key to getting your content noticed?
  2. Indexing: Even if your website is crawled, there’s no guarantee that all your pages will be indexed. What is technical SEO doing here? It ensures that search engines can index your pages accurately, increasing the chances of them appearing in search results.
  3. Site Speed Optimisation: A major aspect of Technical SEO is optimising your website’s speed. Slow-loading pages not only frustrate users but also affect your search engine rankings. So, what is technical SEO doing about it? It’s making sure your website loads swiftly and keeps users and search engines happy.
  4. Mobile-Friendliness: In this mobile-centric era, having a mobile-friendly website is imperative. Technical SEO involves making your site responsive and user-friendly on various devices. After all, what is technical SEO if not adapting your site for the modern user?

The role of technical SEO in user experience

User experience is closely intertwined with Technical SEO. A well-optimised website enhances the user experience, and here’s what is technical SEO contributing:

  1. Structured Data Markup: Implementing structured data markup helps search engines understand your content better. This, in turn, can lead to rich snippets in search results—what is technical SEO if not a way to make your content stand out?
  2. Website Architecture: An organised website structure makes navigation easy for both users and search engine bots. So, what is technical SEO doing for your users? It’s ensuring that they find what they need without any hassle.
  3. Mobile Experience: We mentioned mobile-friendliness earlier, but it’s worth reiterating. A mobile-friendly site ensures that users on various devices have a seamless experience. So, what is technical SEO prioritising? Providing an optimal experience across the board.

Technical SEO and website health

Your website’s health is a reflection of how well Technical SEO has been implemented. Here’s what is technical SEO doing for your website’s health:

  1. Fixing Errors: Technical SEO involves regular site audits to identify and fix errors like broken links, missing meta tags, and more. So, what is technical SEO if not a maintenance check for your website’s overall health?
  2. XML Sitemap: Creating and submitting an XML sitemap helps search engines understand your website’s structure. This assists in better crawling and indexing—what is technical SEO if not a map for search engines?

Technical SEO as a practice

In conclusion, Technical SEO plays a pivotal role in the success of your website’s search engine visibility and overall performance. It’s more than just a buzzword; it’s a set of practices that ensure your website is accessible, functional, and user-friendly. So, what is technical SEO? It’s the backbone of your website’s online presence, driving it towards higher rankings, improved user experiences, and sustainable growth.

Contact us to talk all things technical SEO Do you still need some convincing? Check out our latest results to see why we’re pros in the field of technical SEO!