Even if you’ve lived under a rock for the past few years, you’ll be aware of the leaps and bounds that AI (artificial intelligence) technology has made. AI is working its way into a variety of different sectors, including ecommerce. Ecommerce businesses might use AI for a customer chat service, to recommend products to potential customers, or simply to understand their customers better.
However, implementing AI as part of a fully formed SEO content strategy can be the extra edge you need to get ahead of your competitors. Particularly when used for category or product page content, using a good AI tool will ensure that you are making the most out of every page possible.
How is AI used in SEO?
When it comes to SEO, AI can be used in a variety of different ways – however, our favourite, and the way we believe creates the most effective results, is by using an AI service to create content. This can be a tricky business to navigate; sometimes, AI-generated copy may not fulfil the intent or be of the quality that search engines like Google expect. However, providing you use a good AI content writing software, and add enough of a human touch to ensure that it reads well and fulfils the required purpose, utilising AI in your ecommerce SEO strategy can help to give you a boost in the SERPs that will have a real impact on your performance.
Using AI for product pages
Predominantly, the biggest impact you can make to your site is by employing AI for product page content. Particularly for businesses that stock a wide variety of different products, creating individual product descriptions that effectively and accurately describe the product whilst also providing SEO value can be a cumbersome task.
Employing a good AI tool can enable you to produce product copy en masse, saving you some time and effort but still turning out quality results. One of the biggest benefits of using AI for product descriptions is the ability to generate unique and high-quality content for each and every product on your site, helping to ensure that your product pages are as informative and engaging as possible, which in turn can help to improve their search engine rankings. AI-generated product descriptions can also include important keywords and phrases that are relevant to each product, which can help to boost their visibility in search results.
If, for example, you have a variety of different domains for the same products, you will require different copy for each to avoid plagiarism – and AI can also be used to rewrite product descriptions and content to provide you with something fresh that serves the same purpose.
You can also train AI chatbots, such as ChatGPT, to produce the content that you need. Feeding it very detailed prompts and being as specific as you can be about what you need from the output will ensure the best copy possible.
Benefits of AI for product page content
- AI can help to automate the process of creating product descriptions, saving you time and resources. This can free up your team to focus on other important aspects of your SEO strategy, such as link building and keyword research.
- AI-generated product descriptions can sometimes be more accurate and relevant than those written by humans. AI algorithms can analyse the data about products and use it to create descriptions that are tailored to the specific characteristics of each product.
- AI-generated product descriptions can include important keywords and phrases that are relevant to each product, which can help to boost their visibility in search results. AI algorithms can analyse product data and identify the most important keywords and phrases to include in the descriptions, which can help to optimise your product pages for SEO.
- AI-generated product descriptions can help to improve the overall user experience on your website. By providing accurate and relevant information about products, AI-generated content can make it easier for shoppers to find what they are looking for, and can help to reduce bounce rates and increase conversion rates.
Using AI for category pages
When it comes to ecommerce sites, there may be thousands of different category pages, each with an almost-infinite combination of different filters that can be applied. Take a site that sells washing machines, for example: they may have a category for free standing washing machines, that can then be filtered by brand, size, price and so on. When it comes down to it, that Free Standing category has been turned into a more specific page containing products matching: [Type: Free Standing] [Brand: (brand)] [Capacity: 1kg] [Price: Under £500]. The list could go on.
Creating copy for these pages would be long and arduous – however, plenty of AI writing software can allow you to import the data you have on these pages, running an automated process to create tailored copy for each of these. So, sub-category pages that may have been neglected simply due to a shortage of time and resources can be given new life, with SEO-focussed copy created that will help them perform well, like their parent categories, in the SERPs.
Benefits of AI for category page content
- Instead of manually writing descriptions for each category page on your website, you can use AI to generate them quickly and efficiently. Like product pages, categories can be vast and creating top and bottom copy for each one can feel like a slog.
- AI-generated content will target for the ideal keywords for your category page. This can help to ensure that your category pages are as informative and engaging as possible, which in turn can help to improve their search engine rankings.
- Category page content is often bolstered by the inclusion of FAQs, which AI copywriters can generate and answer. This will signal to search engines like Google that your site is trustworthy, and in turn, your products are worth promoting.
- AI-generated copy can also be an easy way of keeping your category pages up-to-date. Like in the example given above, there can be a wide variety of different filters that will create new category pages, and with each new filter added, there will be new pages created that require unique copy.
Why use AI for your ecommerce SEO strategy?
Overall, using AI for product descriptions and category content in ecommerce can be a valuable tool for improving your SEO strategy. By automating the process of creating product descriptions, ensuring their accuracy, relevance, and including important keywords, you can improve the visibility of your products and enhance the user experience on your website.
Best AI tools for ecommerce sites
When it comes to using AI to produce product and category content, it’s important to find a reliable, good quality tool that will write content that requires minimal edits.
OpenAI’s ChatGPT
This is currently a free service, which utilises a chatbot service to produce content. By providing a prompt, you can ask the chat for anything – product descriptions, category copy, even full blog posts – and it will respond with the content you need.
Say for example you sell blue sofa cushions in a variety of different textures and materials. Simply ask ChatGPT to produce category content on blue sofa cushions, add some information on the textures and materials and ask for top and bottom copy, with some FAQs, and it will oblige.
Frase
This is another free AI copywriting tool, which has a specific product description generator. This will require you to have keywords already discovered for the product, but simply input the product title, the keywords and change the ‘creativity’ toggle to how creative you’d like the copy to be, and generate.
Copysmith AI
This is a service that is useful when producing a vast array of product descriptions. Whether you need to create a variety of descriptions, or if you are planning on adding your products to a new site to boost sales and need to rewrite the descriptions you already have, you can upload the product descriptions you require with related keywords and generate them in bulk.
Are there any risks associated with AI copy generation?
When using AI for copy generation, it’s important to be aware that it will always need a human touch. Whilst many AI tools create comprehensive copy that is almost site-ready, be sure to cast your eye over it and make the edits required to ensure it doesn’t sound like something written by a robot.
Additionally, Google has become increasingly aware of AI-written copy, and their algorithms can detect copy that has been produced entirely with artificial intelligence. Therefore, it’s more important than ever to ensure that you are manually making edits to the copy produced to allow the page to be served well by Google and appear in the rankings. As a result of this, many AI copy checkers (such as this one from Copy Leaks, that keeps up to date with each version of ChatAI in particular) that can tell you how your content reads, and how heavily you will need to edit it before adding it to your site.
Ecommerce SEO with Custard
We offer bespoke ecommerce SEO strategies, using years’ worth of expertise as an ecommerce SEO agency to produce content strategies that will make a difference to your site’s organic performance. If you’ve found that you require services relating to product and category content for your site and you’re unsure whether you have the capacity to manage it, contact us today to discover how our content team can help you.
