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All PPC account managers know, love it or hate it, Excel is a major part of your daily routine. Gazel is an Excel Add-in, (co-created by Chad Summerhill), that allows you to draw your Adwords data directly into Excel, without downloading it manually from Google. It allows you to create [...]
Landing Page Optimisation One of the key, and often over looked, areas to conversion optimisation is having a good landing page. The landing page of your advert can mean the difference between your visitor turning into Alice, falling deeper into that sales funnel shaped rabbit hole, or becoming Mr. Bounce… [...]
Should you be advertising on Bing as well as Google? With Google’s Search share reportedly hitting a five year low last month (let’s face it, it’s still dominating the market), is it time to look at Bing’s position in the UK paid search market? Google’s drop below the 90% mark [...]
Did you know that the average human accidentally eats eight spiders a year? You’ve probably read it somewhere or been told by a friend trying to creep you out. Well, it’s baloney. Spiders, whilst being horrifyingly creepy nightmares, aren’t stupid enough to get themselves in such a manner. So how did this mis-information become [...]
It’s been a while since I’ve written something for Custard. Not intentionally of course. It’s just that I work in social media and it’s quite easy to get distracted, what with all the fashion weeks happening, Twitter’s Vine app trying to take off, and the fact I’m also contemplating a [...]
So apparently the latest thing is goats screaming like humans, now being dubbed over music tracks, most notably of which, is Taylor Swift’s ‘I Knew You Were Trouble’. This phenomenon seems to have swept YouTube nearly as quickly as the Harlem Shake, and as of time of writing, is still [...]
PPC Management Tools So… we all know the standard Google tools used to effectively create, manage and optimise PPC campaigns, but there are a lot of tools out there other than Adwords, Analytics & Editor that are specifically designed to effectively enhance your PPC campaigns. In the Custard office we [...]
So, Google finally demo’d their Glass project and exactly how it’s going to look when worn – I have to admit I’m pretty impressed. I’m one of those people that are constantly getting lost so the GPS function looks pretty awesome. But there’s one major issue I can see with [...]
In this exciting new section, we’ll take an in-depth look at one of the cogs in the creative machine that is Custard. This week, we’ll be kicking things off with our Key Content Writer, Lauren. Name/Job Title: Lauren, Key Content Writer What do you do at Custard? I am responsible for writing [...]
It was recently reported that tumblr was proving to be more popular than Facebook amongst the 13-25 demographic, as well as introducing ‘real-time notification updates’, proving itself to be a real contender to Twitter, Facebook, and most importantly, blogging platforms. Y’see, though it clearly has the capability to run as a fully-fledged [...]
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