The Custard Blog

Words of wisdom from our team of online marketing experts


How to Create and Optimise Your Sitemap

Does your website have a sitemap? Sitemaps are one of the most important and least discussed aspects of search engine optimisation and accessibility, playing a major role in helping search engines and users navigate your website. An HTML sitemap is, in...


Why Your Website Needs Content Marketing

From pay-per-click advertising to SEO, some marketing methods are easy to justify and even easier to quantify. They bring in leads and sales, often immediately, giving your business the fuel it needs to keep growing and developing. Other marketing methods...


How 404 errors are killing your SEO efforts

Have you redesigned your website recently? Whether you’ve switched to a different content management system (CMS) or revised your website’s look and structure, it’s likely that some of your pages are no longer accessible at their previous URLs. If...


Why Flash is Bad for SEO

Back in 2010, Apple made headlines by leaving a seemingly important feature out of their at-the-time new iPad. The tablet boasted a huge variety of features, aside from one: support for Flash. Apple, which expanded on its reasons for not supporting Flash...


24 places to find free images for your blog

Adding images to your blog posts is a great way to make your content easier to read, more engaging and more relevant for search engines. While paid stock photos might offer the best in quality, there’s no need to pay for great images to add to your...