The Custard Blog

Words of wisdom from our team of online marketing experts


24 places to find free images for your blog

Adding images to your blog posts is a great way to make your content easier to read, more engaging and more relevant for search engines. While paid stock photos might offer the best in quality, there’s no need to pay for great images to add to your...


How to optimise images for SEO

Have you ever checked how much traffic your website receives from Google’s image search feature? Traffic from image search might not seem particularly valuable, but it’s an easy SEO win that can increase your website’s visibility and effectiveness. Compared...


Why Shareable Content is the Key to Effective Journalist Outreach

Over the last few years, journalist outreach for marketers and PR professionals has changed dramatically. Google’s “crackdown” on guest blogging has made journalists and bloggers far less responsive to yesteryear’s outreach emails. It’s also...


How to write web copy that converts

Regardless of what your business sells, writing great copy is the key to maximising the amount of leads or sales your website generates and getting the most from your traffic. Conversion optimisation is an important aspect of online marketing that’s...


AdWords app launches on Android devices

I have been creating and managing AdWords campaigns for almost 10 years now and the greatest bugbear for me has always been the inability to monitor and manage client accounts on the move without having to lug my laptop around with me. Well not anymore...