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The Custard Blog

Words of wisdom from our team of online marketing experts


5 Quick Changes To Ensure Journalists Open Your Emails

You’ve put countless hours into creating the best possible story before you send it out to press. While your story should be able to speak for itself, there’s no guarantee of that it will even be seen with journalists receiving hundreds of pitches...


Over Three Quarters Of Brits Say Their Social Media Page Is A Lie

We recently conducted a survey in to how Britain engages with social media and found that more than three quarters of Brits admit to ‘lying’ about themselves on their social profiles. Just 18% of the 2000 people quizzed said their posts on...


There’s No Such Thing as A Boring Niche in Content Marketing

According to Domo.com, every minute Facebook users like 4,166,667 posts, 300 hours of new video is uploaded to Youtube and Buzzfeed amasses an additional 34,130 video views. There are only so many hours in the day and as the volume of content being created...


Custard Online Marketing Lends Advice to PR Week

We kicked off 2016 in style with our latest thought leadership piece being published in none other than PR Week. Our MD, Sam, spoke to the magazine about why start-ups must consider implementing online PR and content marketing strategies at the start...


Why Page Speed is Important for SEO (and How to Increase It)

Have you ever spent a long time waiting for a website to load? Websites that load too slowly are major annoyances for users, as well as an impediment to your site ranking as well as it should in Google’s results. Websites can load slowly for a variety...

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