Magento SEO Agency

Magento is one of the biggest ecommerce platforms in the world, but it comes with its own unique set of SEO challenges. If you operate on Magento but are struggling to drive organic sales or traffic, we can help.

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What is Magento SEO?

Magento SEO is the process of optimising a Magento based site for web search. It’s a little different than average SEO, as the platform itself is coded differently to other ecommerce platforms and many of the most effective SEO strategies for Magento involve delving into a site's code and its plugins to uncover and resolve ranking issues.

In short, Magento is one of the more challenging ecommerce platforms to effectively optimise for SEO. It isn’t immediately as SEO friendly as other platforms like Shopify, but this doesn’t mean that you can’t successfully execute a Magento SEO campaign that will help you site gain extra search visibility.

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Common issues with Magento SEO

Site speed: If your Magento ecommerce website isn’t performing optimally, you risk impacting conversion rates, as customers won’t sit around waiting for slow pages to load. As an experienced Magento SEO agency, we have a lot of experience in improving the load speed of ecommerce websites.

Site structure: If you’re using top level URLs for your Magento site instead of using categories and sub-categories, it makes it difficult for search engines like Google to crawl your site effectively. We can help to solve this and improve your chances of ranking.

Duplicate content: All ecommerce sites selling products of a similar type or style experience this issue. Our Magento SEO services include product descriptions and technical SEO to remove the risk of duplications.

Configurable products: Most Magento SEO companies use configurable products and due to the similar content likely to be displayed on these varying pages, Google needs to be made aware that these products are duplicate variants of just one item.

Meta data: Magento’s SEO platform automatically creates under optimised product titles and descriptions – we can optimise these for search.

Our approach

We are an agency with years of experience optimising Magento for organic search. Our services are tailored to your individual website's needs, and we will work alongside you to identify your own personal targets.

We’ll conduct audits to identify any errors on your site, as well as implementing the findings of keyword research in order to optimise and target the right customers. If your site’s page load speed is holding you back, we can help to optimise this too, to improve customer experience.

Our SEO services for Magento combine our expertise with technical Magento knowledge to provide a total solution, including bespoke on site SEO, optimised configuration, and more.

SEO for Magento


This is how the server and the store are set up to keep the search engines happy. We’ll check key things such as easy, error-free crawling, SEO friendly URLs, structured data, use of canonical links, and ensuring sensible sitemaps, but we will also look deeper into optimising site speed, code structure and validation.

Creative content

Great content will really support a Magento site’s SEO from both onsite and offsite sources. Content that is both useful and timely can also be key to winning the extra sale.

Products & categories

These are hugely important, particularly when it comes to Magento. There are often thousands of products and categories that need optimising, which can be a lengthy process. But, get it right, and you have thousands of positive factors for SEO.

Why use our Magento SEO services

Our value driven Magento SEO services will help to accelerate your business success. This will not only drive your sales but help you to remain one step ahead of the competition. As a dedicated SEO agency, we can help you to unlock a wealth of search engine boosting capabilities.

We will use our expertise to improve your traffic, build your rankings, heighten brand authority, extend your visibility and mitigate technical challenges to help you maintain SEO excellence.

We have a proven track record of excellence in Magento SEO

"Custard have constantly provided a top quality service for our SEO & PPC for a number of years now. It's an absolute pleasure to work with Chris & the team and will continue to do so. 10/10 would recommend."

Cory Powell Director – DBS Bathrooms

Discover how we can help your Magento site to reach its potential today.

Custard is a Bing Ads Partner.
Custard was shortlisted for a 2020 Northern Digital Award
Custard was shortlisted for a 2019 UK Search Award