The Custard Blog

Words of wisdom from our team of online marketing experts

Web 3.0…or how I stopped Worrying and Learned to Love the Semantic Internet

When you think of the numbers, there are some big ones attached to the internet. You’ve got:

1. 500 Million of Twitter users

2. A Billion Facebook users

3. 2.5 billion email addresses estimated by 2014

4. Over 14 billion indexed web pages

In terms of numbers, it’s only getting larger and larger.  We’re talking Terabytes, Petabytes and even Exabytes of data. When you have to make up words to describe sizes then things are getting real.

The level of use that the internet is getting right now, and the use it will be getting over the next few years, is insane. Simply insane.


Custard Semantic web

The internet of 2025 will be 100% Busey.


Of course, that was just a transparent ploy to show you a picture of Gary Busey. But getting back to it, the web is evolving. It started evolving the minute it was turned on decades ago. It’s evolving as you are reading this right now.

If you didn’t know, we are not even in the first stage of the “internet”.  Just in case you’re not au fait with the lingo, and please be aware that these are rough stage times:

Web 1.0 (1990-2001)

The early internet. You remember this. The days of CompuServe, mIRC and pages that loaded in the time it took for a scooter to get from Manchester to London. Static pages and a reliance on tables to position and align the elements of a page meant it was a reliance on presenting, rather than creating of, content.

Web 2.0 (2001-Present)

The current state of the internet. Fast, optimised and the cumulative changes/enhancements that comes with prolonged usage. Video and images as standard. User-interfaces to retrieve information are available, whilst a rich user experience is also par for the course. Basically what you are looking at right now.

Custard Semantic Web 3.0

If this is what you are looking at, you’re doing it wrong. Also, you are made of magic.

Web 3.0 (?)

Which leads to what happens next. Well, it’s not too much of a stretch to see ‘Web 3.0’ appearing on the horizon. What’s interesting to me is that one aspect of Web 3.0 is something called ‘the semantic web’.

This relates to the search aspect of the internet. So SEOs listen up because I’m extremely excited about this part.

On a basic level, it’s postulated that advanced algorithms will advance how we search.

And by ‘we’ I mean ‘the internet’.

Stay with me.

The web is envisioned as ‘understanding’ what humans want to search for. Complicated searches can be responded to, based on analysis and information about that human through the use of semantics. That’s the history of how we talk and type.

Semantic Web 3.0 Terminator

I’m always up for ‘semantics’. Arf Arf. Now stand still while I search for the best place to shoot you.

Let’s break it down:



Your social media platforms have detailed information about your personal life. Living situation, relationship status etc. The web also has access to your personal spending habits and purchase history via sites like Amazon and eBay.

It also knows where you live, given that you’ve probably entered your postcode or checked in at home on things like Foursquare or Facebook.

Santa Semantic Web 3.0

It’s only a matter of time before it knows if you are sleeping. Just like this guy.



Combining this information, the semantic web can offer you search results specifically tailored to your needs. It can recommend things you didn’t even know you wanted yet.

For example, if the web knows that you’ve just had another child, but you only have a small washing machine, when the time comes to replace it, Web 3.0 can be all over it like cheap aftershave.

It could theoretically already know:

1. How long it’s been since you’ve bought a new machine

2. The size you need now you’ve just had another child

3. Requirements and cost bracket for your next washing machine

Of course, there’s more to it than that according to web inventor Tim Berners-Lee, but it’s an exciting step towards the evolution of how we use and perceive the internet and the information we want from it.

What do you think? Is Web 3.0 viable within the next few years? Will it help or hinder how we search? Let me know in the comments.

Parting Shot

“The Internet is not just one thing, it’s a collection of things – of numerous communications networks that all speak the same digital language. “ 

–          Jim Clark


{Images courtesy of, &}

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