The Custard Blog

Words of wisdom from our team of online marketing experts

Top 5 Tools Every SEO Agency Should Use

Here at Custard Media we deliver fantastic results for a vast array of clients based all over the UK.

As an award-winning digital marketing agency, we like to think that our expertise in SEO services is what makes us stand out from the crowd and that we offer a very flexible approach to proving the best online marketing solutions.

But what tools should an SEO agency use in order to be a leading specialist?

Our rapid success cannot be tied down to one core aspect, as we have a vast array of techniques, services and team members who all work together to create a complete and professional package. However, in our years of experience in the industry we have come to find that certain devices and equipment should be implemented to achieve top ‘search engine optimisation’ outcomes.

So here is our helpful guide on the top 5 tools every SEO company should employ in their marketing services…

  • Webmaster Tools

This tool flags up errors with your site for example duplicate content, HTML suggestions, crawl errors etc. As Google Panda has proven, duplicate unrelated inadequate content can be hugely detrimental to a business’ presence and SEO online. Therefore, Webmaster Tools is extremely beneficial.

  • Google Analytics

This tool collates data and tells SEO consultants all the statistics they need to know about their clients’ sites such as measure advertising ROI as well as track Flash, video and social networking sites. And as we have previously written, Google Analytics now offer a new SEO report feature.

  • SEO Quake

This is an SEO toolbar and tells Custard Media how many links a site has, how many pages are in Google’s index and it checks page rank etc. But be cautious because by using it the wrong way you can be temporarily banned from using Google search, as Google doesn’t like machines and can tell when you’re sending more queries than humanly possible!

  • Majestic SEO

This tool is a comprehensive source to check backlinks information and is important with regards to competitive analysis, to review what type of links competitors are building and in what way. By doing so, you can source link opportunities for your own site based on competitor activity.

  • Google Adwords Keyword Tool

This helps SEO experts to see what the best keywords are to optimise for in any industry. Also shows competition levels for a keyword, because a highly searched phrase or term is likely to be highly competitive, too. It shows what consumers are searching for in order to allow SEOs to optimise a site for the most lucrative keywords.

Any good SEO agency should be using the above tools – otherwise it’s just guesswork. Why not contact Custard Media today and see how we could use these expert SEO tools to improve your search engine rankings?


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