The Custard Blog

Words of wisdom from our team of online marketing experts

Top 1 Copy Writing Tip for 2013

Google is a fickle friend. As many people are already aware, 2012 was inundated with algorithm changes that affected content on the web. Is that a bad thing? No of course not! Any type of change takes time to adjust but everyone in the marketing industry realises that it is for the client’s benefit.

What point am I trying to make? I’m getting to it…

Writing for the web in 2013 is different; it requires much more creativity, passion and skill. Whilst there is plenty of advice that we can reel off to you to enhance your copy, here is THE one almighty tip to boost your writing wizardry.

The web is full to the brim of thousands of articles. The chances are whatever industry you work in and whatever concept you are writing about, there will be an article already written on the exact same topic.

For this reason, you need to think outside of the box to offer something new. It can prove difficult to be original when there are millions of other bloggers out there but where this is a will, there is a way.


This is the MOST important aspect of an article. If you don’t grab the reader’s attention straight away and jump out at them from the screen, then writing the rest of the content is pointless.

Here is an example;


Type ‘Step-by-Step Guide to Revamping the Bedroom’ into Google and you get almost 4 million results. That’s a lot of DIY articles to compete with.

However, you can alter the headline to be different. Here are some great ideas that are fun and imaginative.

Why you need to revamp your Bedroom

How to jazz up your Boudoir

How to Revitalise your Bedroom

From Bleak to Chic – Transform you Bedroom

From Drab to Fab – Bedroom Renovation

Design Flourishes that will make your Bedroom Stand Out

Where your Bedroom is Going Wrong

Why not check out the Google Keywords Tool for creating high search titles?

Mix it up

Content is not just a 300 word post published on a client’s blog, or a long piece of landing page on a website. Ask yourself;

  • Could I turn this into an infographic?
  • Would it make a great image?
  • Can I link or embed a video?
  • Can I use bullet points instead of a long paragraph?
  • Would sub-headings break the text up for the reader?

Be niche

It can be easy to suffer writer’s block when creating lots of informative, interesting content but the possibilities are endless. The key is to take your industry and keyword which you hope to rank for, and then apply it to various other categories.

For example; children’s toys and gifts

TV- Most successful child TV actors

Eco- The best eco-toys for 2013

Finance- Preparing the Nest Egg: Securing Your Kid’s Future

Music – Why your baby needs musical toys

What concepts can you think of for the rest of these categories?

  • Home and garden
  • Technology
  • Celebrities
  • Food
  • Fashion
  • Myths
  • Travel
  • Marketing
  • Animals
  • Sport

Now you have some ideas to help your creative juices flow in 2013. Got another tip which you think is worth mentioning? Let me know peeps!

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