Social media is a part of life now.
In fact, it might be a bigger part of life than you think, with estimates that the average social media user will spend 5 years and 4 months over their lifetime scrolling through their social media feeds.
The potential benefits of being a constant presence in those feeds don’t need explaining. We can manage your paid social campaigns to target the people most likely to convert, broadening your advertising strategy and taking advantage of one of the biggest current digital marketing opportunities.
Facebook is the biggest social media platform out there, with 2.23 billion monthly active users. It’s made for advertising B2C products and services, with hyper-specific audience targeting tools on Facebook Ads that let you put your ads in front of the right users. Facebook is ideal if you’re looking for laser-targeted, high ROI campaigns.
With over 1 billion monthly users, Instagram is fast becoming another essential platform for advertising. Its visual nature makes it perfect for advertising products with visual appeal, like clothes or homeware, and it’s got a broad user base. You can also now shop directly from within the Instagram app, cutting steps out of the journey to conversion.