“A top rate agency”
“Brilliant service”
“10/10 would recommend”
“A superb business to work with”
Paid Social Agency
Get amongst the memes, food photos, and status updates with social media marketing that puts your business on potential customers’ timelines
Provide us with a few details and one of our friendly team will be in touch within 2 business hours.
We’re open Monday to Friday from 9am to 5:30pm.
Social media is an integral part of modern life, and because of this, it’s a well valuable asset.
The average social media user spends about 5 years and 4 months of their lifetime scrolling through their social media feeds. So, the benefits of being a constant presence in those feeds doesn’t really need explaining.
We can manage your paid social campaigns to target the people most likely to convert, broadening your advertising strategy and taking advantage of one of the biggest current digital marketing opportunities.
And better still – we can integrate your social assets into a joined up campaign with your PPC and SEO.
Pssst – read our latest paid social blog post on the Facebook learning phase.
30 people gave us
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Paid Social Platforms
There are loads of social media platforms out there but knowing which ones make sense to advertise your business on is a crucial part of social media marketing strategy. These are the ones we work with:
Attract customers, build brand awareness and boost your sales with tailor-made Facebook Ads. Facebook has over 2.7 billion users every month, and has revolutionised the way brands advertise and communicate with their target audience. We’ll make visually captivating, highly-clickable ads that send the perfect message to your ideal user.
Twitter moves fast, and if you don’t catch up, you won’t stand out. Generate engagement and action with an online community of over 330 million monthly users, targeting exactly the right people with exactly the right message. We can create action-driven campaigns with the aim of driving clicks, using Twitter’s conversion tracking pixel to track actions like downloads and sign-ups.
Advertising on Insta offers the perfect combination of precise audience targeting, punchy ad copy and fit visuals. Instagram as a platform is a huge and diverse community that offers unlimited marketing potential. Our paid social experts will create audience-specific and eye-catching ads to drive clicks to your website and encourage conversions.
If you’re working B2B, then LinkedIn ads are perfect for you. They hone in on target job roles and ideal customer bases with extreme precision. Advertise to audiences actively looking to engage with your business’s offerings. Users on LinkedIn hold about two times the buying power than the average web audience, too, making the choice to advertise on there a top one.
People come to Pinterest already open to new ideas, looking for products they might be interested in. Advertising on Pinterest means you can connect with users early in their buying journey. Pinterest offers some of the most highly detailed interest targeting options on the market, which can be layered with Keywords targeting. With targeting options and creative capabilities to rival Facebook, use Pinterest as a mint opportunity to drive ROI.
Mancunian as.
Digital Marketing is as Mancunian as New Order, Boddington’s Beer, Steam Power, Canals, Submarines, and… erm… Vegetarianism.
It’s true! Mancunians gave the world vegetarianism! Well, modern, western vegetarianism at least… Check it out. And as for submarines – the world’s first was designed in our city centre in 1878, 30 miles from the nearest sea.
When it comes to contribution, Manchester punches well above its weight. We’re proud to be a part of this great city, and just like our forebears we’re eager to show the rest of the world what we can do. Go on, give us a try.
What do our clients say?
“Our site is a single-page web app, which functions very differently from your typical marketing website platform. This presents a number of unique challenges from an organic performance perspective, but Custard haven’t faltered in being able to provide practical advice on every issue we’ve thrown at them, thanks to their senior team’s roots in enterprise-level web development.
They have even gone beyond their remit as SEOs on many occasions, providing value-adds that we doubt we’d get anywhere else. Custard are a fantastic agency to work with.”
Simon Rome
Senior Digital Performance Media Manager
BPP UNIVERSITY
Frequently Asked Questions
Why use social media marketing?
Social media is everywhere in 2022. By launching an effective and carefully planned paid social campaign, you can reach your potential audience in a spot where they likely spend plenty of their time – scrolling their news feed. Social media marketing is also incredibly varying and allows your business to communicate to your audience through sound and video as well as simple text and images.
What is the best social media site for my business?
There is no easy answer when it comes to finding the best social media site for your business. Paid social media options like Facebook Ads and Twitter Ads can be great ways to reach new customers, but you also need to consider where your target audience spends their time online. If you’re targeting young adults, Instagram and Snapchat may be more effective than Facebook. If you’re targeting professionals, LinkedIn could be a better option. The key is to do your research and find the sites that are most relevant to your target audience.
What does paid social media marketing include?
Paid social media marketing covers everything from identifying an effective SMM strategy, scheduling and launching ad campaigns and even designing the ads themselves. There are a lot of moving parts to this essential marketing type, so why not outsource it to the experts?
Is social media marketing the most effective form of advertising?
Whether or not social media marketing is the most effective form of advertising varies depending on your demographic but it’s certainly the most ubiquitous and the form of marketing with the highest potential reach. In 2022, effective social media marketing campaigns are a must for almost every business.
Why use a paid social media marketing agency?
Skilled digital marketing agencies like Custard have years of expertise in paid social media advertising and can help you target the right people with the right message to achieve your goals. If you’re ready to unlock your business’ potential through the power of social media marketing, get in touch with Custard today.
Take our word for it.
Opinions on the topics of digital marketing and the inner workings of Manchester, according to our team.
