“A top rate agency”

“Brilliant service”

“10/10 would recommend”

“A superb business to work with”

SEO Consultancy

Over the past decade, we’ve built our reputation as the helping-hand for in-house marketers who have big growth ambitions across Manchester, the UK, and beyond. 🤝

The businesses who come to us for SEO consultancy have benefited from incredible results, delivered by a sound team of experts who love what they do. We pride ourselves on offering a transparent service that is results focused, so you can be sure you’re investing your budget wisely. No snake oil here, folks.

Provide us with a few details and one of our friendly team will be in touch within 2 business hours.

We’re open Monday to Friday from 9am to 5:30pm.

We can help your business grow


We help your business grow by improving your online presence. Our SEO consultancy service is designed to take your business growth targets and turn them into a tangible, actionable SEO strategy. Initial consultancy will help us to truly understand your business, your target market (whether that’s B2B or B2C), your existing marketing activities, and the challenges you may be facing. From this session, we will create an SEO strategy that is tailored to your market, your business and, most importantly, your growth goals.

Why choose Custard for SEO Consultancy?


And how we'll help your company succeed

If you partner with us, we can help your business to achieve its organic search objectives. Here are just four reasons why you should consider us.

30 people gave us5 stars on Google

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Our SEO consultants develop a tailored strategy for each client, working back from your targets to build it.

Our reporting measures progress towards reaching your targets, so you'll see exactly where your budget is going.

We ensure our SEO consultancy complements and integrates into your existing marketing strategy.

Our team of SEO experts can help to deliver the strategy too if needed, becoming an extension of your existing team.

Jumpstart Your Success

Our consultative approach to Search Engine Optimisation


We work with a range of businesses who sell physical and digital products, across the UK and further afield. Our SEO consultants identify the best areas for growth within the business and build strategies that are targeted to achieve growth. This means our SEO campaigns improve online visibility, organic traffic and provide an ROI as quickly as possible.

Lead Gen

We also partner with lead gen clients, growing their customer base with targeted SEO campaigns. Our consultants identify which terms have the potential to drive the most conversions for your business and focus our activity on those. Every activity performed has your goals in mind.

How our SEO consultancy can grow your organic search traffic


The first step for any good marketing plan is for research informed strategic thinking. But what use is a great plan without someone to implement it? Our SEO consultancy won’t just help you to build a successful strategy, we can help you implement and deliver it too. Our services include a variety of technical and content-focused solutions.

SEO Consultancy

Our SEO consultants have a wealth of experience and this alongside SEO best practice informs all our strategies. We've built long-standing relationships with clients who’ve used Custard’s SEO Consultancy service for a number of years.

Technical SEO

Our technical SEO team have over 20 years of combined SEO experience, helping clients hit by penalties to recover previously attained traffic, to help them enter international markets and to restructure websites for better SEO rankings, amongst many other technical services.

Technical SEO Audits

Our reputation as a technical SEO agency is built off the back of how in-depth and actionable our technical SEO audits are. Our audits are delivered by technical SEO specialists who will look at specific issues for each individual client. We run over 160 checks on your site, tell you exactly what's wrong, and how your developers can fix it. We’re in this together, so won't ever leave you on your own to sort out a problem we’ve uncovered.

Log File Analysis

To get to the root of more unique technical issues, you need to understand how Google is crawling your site. Our technical team can review your site’s server logs to uncover hidden issues with Googlebot and ensure you’re being crawled and indexed correctly, and therefore receiving the rankings your site deserves.

SEO Content Strategy

We don't just produce content for content’s sake. At the start of every project, our passionate content team will carry out an audit and a gap analysis in order to identify content that will not only drive relevant traffic to the site, but move the needle on your bottom line. We do this by utilising keyword research for search terms that are valuable to your business, before going on to use audits and analyses to create a cracking content plan for your site.

SEO Content Creation

Once we've delivered our audits and analysis of the current content on your website, we'll then create a roadmap of content that can be produced by our in-house content writers, or by your internal content team, making sure that any piece produced corresponds to the needs of your online users, bringing you more traffic which converts.

Case Studies


51% YoY Increase In Organic Revenue

DBS Bathrooms

FULL SEO CAMPAIGN

We helped DBS Bathrooms increase organic revenue by 51% YoY by reducing duplicate content and re-optimising main category pages.

View Case Study

117% YoY Increase In Organic Revenue

Opie Oils

TECHNICAL SEO AUDIT

We helped Opie Oils increase their organic revenue by 117% YoY by reducing category duplication and de-indexing pages with low value.

View Case Study

Account Managers

Following a strategy session with our SEO consultants, you’ll be assigned an account manager to project manage the implementation of the strategy.

Our dedicated account managers ensure that the digital marketing strategy we’ve created constantly delivers against your goals, and will provide monthly reports to help you track and measure your growth.

We understand that even with the best intentions sometimes plans change, so your dedicated account manager will be your point of contact and will help to steer your SEO project to ensure your objectives are always met, and that your budget is being maximised for the best results achievable.

Get improved search rankings with our SEO performance marketing

Our SEO consultancy helps you grow your online business using tailored marketing strategies to help you engage your target market with relevant keywords and meet your business goals.

We use data to inform our decisions, so you know exactly where you stand and what to expect.

Our delivery of SEO is based on data from a range of tools such as Google Analytics and Google Search Console, but also a range of third-party apps and tools that we use to help take away the heavy lifting and number crunching. These tools allow us to work with finalised data and free up our time to work on strategy and delivering.

Frequently Asked Questions


What is SEO, and what does SEO do?

SEO is an acronym for “search engine optimisation.” It is a process employed in website design and marketing that aids in the improvement of a site’s visibility in search engines such as Google, Yahoo!, Microsoft Bing, and Ecosia for certain queries. Most search engines have a number of ranking factors that determine the order in which results appear on the page, including, but not limited to: How close a webpage is to being perfect for your potential audience, the quality and the quantity of relevant content on your website. SEO is a complex process that involves the optimisation of many different factors in order to achieve maximum results for your website.


Why does SEO matter for a marketing strategy?

It has been reported that 75% of people never scroll past the first page of search engines, and that over 25% of people only click on the first result. Showing at the top of search engine results pages (SERPS) means that people are more likely to find your website, which can result in more traffic and crucially, more customers. As our world becomes increasingly digital, a critical factor of success for most businesses is to have a strong online presence.

To reach potential customers who are not already aware of your business but are interested in your products and/or services, your business must rank highly for terms related to its offering. For example, if you sell luxury vegan handbags directly to consumers but also to retailers, you need a strategy in place to ensure whenever someone searches on Google for ‘luxury vegan handbag’ or ‘luxury vegan handbag supplier’ the search engines take the right person to the right location on your site.

SEO can help achieve a strong online presence by helping your business’ website rank higher on search engines.

Interested in finding out how we’ve helped businesses like yours? Check out our case studies.


What does an SEO consultant do?

An SEO consultant is a professional who helps companies increase their online visibility and improve their search engine rankings. By analysing a company’s website and making recommendations for improvement, an SEO consultant can help get a business’ website found more often by potential customers.

SEO consultants will help you to utilise SEO as just one channel that often fits into a wider digital marketing strategy, that may be part of an even larger marketing plan. Additionally, SEO consultants at Custard can provide guidance on other online marketing strategies such as paid search advertising and paid social advertising.


How can you find the best SEO consultant for your business?

A good SEO consultant can help your business increase its online visibility and drive more traffic to your website. But how can you find the best SEO consultant for your business? Here are a few tips:

1. Do your research. There are many SEO consultants out there, so do your research and compare their services. Ask for references and read client reviews.

2. Consider your budget. Good SEO services can be expensive, so make sure you consider your budget before hiring an SEO consultant.

3. Look for experience and expertise. Make sure the SEO consultant you hire has experience and expertise with clients who operate on a similar business model to yourself. However, be wary, as no SEO consultant worth their salt should accept two clients who operate in the same market and are therefore competing with each other, as this would be a direct conflict of interest for the consultant.

4. Ask about their approach. How do they go about creating their strategy? Have they asked you enough about your business to know what market factors could impact the strategy they’re putting together for you? How do they intend to measure their results?


What questions should I ask my SEO consultant?

If you’re thinking about hiring an SEO consultant, it’s important to ask the right questions. Not all SEO consultants are created equal, and some may not be worth your time or money. So, before you hire anyone, make sure you ask the following questions:

1. What results have you achieved for other clients? Make sure your SEO consultant has experience and a proven track record.

2. What services do you offer? Ask about their specific services and what they can do for your website.

3. What is your pricing? Get an idea of how much they charge for their services. This will often depend on how much work is required, so you may need to have a chat and receive a proposal first before they can accurately tell you the full price of their service.

4. How will we measure success? Ask how they plan to track progress and determine whether or not the campaign is successful.

5. What can you guarantee? SEO is an incredibly complex discipline, and no one, not even somebody who works at Google, will be able to guarantee your business a number 1 ranking on Google. If an SEO consultant is making this claim, this should be a red flag. The answer to this question should be simple: we can guarantee that our strategy will be delivered, hypothesis will be tested, and results will be measured. How the search engines react can be predicted, but not guaranteed.


Why should I hire an SEO consultant?

If you’re running a business, and your goal as a business is to achieve growth, then you’ll need a multi-channel marketing strategy that aims to show information to your customers in all the places they’ll see it. This can be both offline and online marketing. However, considering it’s been reported that the number of Google Search queries each second is about 40,000 (that’s more than 3.5 billion searches per day) it’s reasonable to assume your customers will spend some time on Google at some point.

For this reason, it’s important to make sure that you’re doing everything you can to make sure that your business is showing up when your customers search for terms relevant to what you do. You may have an existing marketing team who you employ to deliver your marketing strategy, but SEO is a complex technical discipline, so you might want to consider hiring an SEO consultant.

An SEO consultant can help you create an over-arching strategy for increasing your website’s ranking and improving your visibility online. Within the strategy, they may be able to help with the delivery of a variety of tasks, including keyword research, link building, and website optimisation.

If you’re looking for a way to improve your website’s traffic and increase your online visibility, consider using an SEO consultancy or SEO consultant that has a wealth of experience.


How much does an SEO consultant cost?

Despite the benefits of hiring an SEO consultant to help improve your SEO, SEO services can be expensive so it’s important to understand what you’re getting for your money. Typically, an SEO consultant will charge by the hour or by the project. Rates vary depending on location, experience, and company size.

SEO consultancy with Custard is no exception, we charge hourly so dependent on your requirements the pricing will differ.

However, an initial chat with our consultants is completely free. Pop your details in our form at the top of this page for a free initial chat with one of our SEO consultants and we’ll be in touch shortly!

The Word


Opinions on the topics of digital marketing and the inner workings of Manchester, according to our team.