Creative and commercial content to capture readers’ attention and tap into untouched organic traffic streams
Get heard. Everyone’s producing content but the vast majority of it isn’t being consumed in any meaningful way.
We’re living in the age of the micro attention span so don’t leave it up to your reader to be interested, force them to be.
Every word, image, infographic, and video you have on your site is important in winning over your potential customers or clients, so don’t waste a single one of them.
51% YoY Increase In Organic Revenue
Case Study - DBS Bathrooms
We helped DBS Bathrooms increase organic revenue by 51% YoY by reducing duplicate content and re-optimising main category pages.Read More
Why You Need Content For SEO
To put it simply, it’s what people are on your site for, it’s what they want or need.
Google’s goal according to their mission statement is ‘to organize the world’s information’, if your website can play a part in helping them achieve that, providing them with great content to pass on to users, you can be sure that they’ll want to reward you with organic traffic.
By creating valuable, interesting, or unique content, you’re contributing to the overall worth of the internet.
Content also makes it clear that you know what you’re talking about. It’s proof to both your customer and Google that you’re the right people for the job. Whether that’s clearly worded product descriptions that make it easier for users to make an informed buying decision than the competitors’ content does or an informative blog post that answers a burning question that no one else can.
Show your worth through content and you’ll see yourself appearing higher and higher in search results for the keywords that bring you sales.Improve your content performance
Our Approach To Content
Spontaneity and content don’t mix well. Without proper planning, a content campaign can’t succeed.
Before we begin creating content, we need to decide what your site is missing, whether that’s regular blog posts, category page content, or a content marketing piece that’ll lead the industry and impress the press.
We also have to find out where the SEO opportunities lie by carrying out extensive keyword research. Data drives our decisions – we’re not going to be creating content that doesn’t directly or indirectly benefit your business.
Once we know what content will help your business and what it should look like, we start creating.
Our content team is quality-driven, coming from creative backgrounds and merging artistic principles with a data-led method of writing.
You don’t get anywhere by being average, so we strive to write the best stuff on the internet, find topics that no one has ever talked about before, or approach themes with new angles.
Google wants to give its users the best content for their query, so we give Google exactly that. Written for your readers, missing no detail, providing genuine value; the content we produce ranks because it deserves to.
Analyse & Report
Every content marketing piece we carefully craft, product description we update, and blog post we create needs to boost your business. If it doesn’t, what’s the point?
To make sure we’re having a positive effect on your site, we keep our eyes on every scrap of relevant data. Monitoring organic clicks gives us an idea of how well optimised a post is, how long a user spends reading tells us if we’re writing the right words, what percentage of users leave your site informs how we try to entice them to stay.
Tracking this data gives us the ability to evolve and make our content more likely to create opportunities to convert.
What Do Our Clients Say?
"The team have consistently delivered a high quality and professional service, whilst taking the time to understand our business and its needs."
Head of Brand Development & Partnerships - NVBiotech
Our Content Services
Keep your site fresh and updated with new ideas and information through regular, valuable blog posts. An active blog is one of the best ways to build your traffic long term, bringing users to your site from search queries you didn’t even know existed.
Product / Category Content
Product and category pages are the beating heart of an ecommerce site, so making sure they have the content they need to provide relevant buying information and added value to users is one of the most important ecommerce SEO actions. Re-optimisation of these pages can also result in quick and easy ranking increases, which means more sales.
Other On-Site Content
There are so many varieties of on-site content that we can’t list them all. We can create them all though. Whether you need a new ‘About Us’ page that better reflects your company’s values, fresh homepage headers to broadcast your USPs, or better converting page titles across your site, we can provide value.
If you’re serious about upgrading the content on your site, an audit is the perfect first step. We’ll get up close and personal with your pages, checking every corner and crevice and offering comprehensive recommendations for improvement. A content audit will result in suggestions that bring more traffic to your site, keep users there for longer, and improve the chances of conversion.
Content Gap Analysis
Find out what you’re missing with a gap analysis. We’ll use different methods including competitor research and popular query discovery to identify the topics and keywords your site doesn’t cover. The results of a gap analysis can lead to significantly broadened keyword reach with real effects on traffic attraction and conversion.
We don’t need to step on your in-house content team’s toes to help you out. Content consultancy can give you all the benefits of our SEO content expertise, without a lot of the cost. Bespoke recommendations for your site, in depth keyword research, and assistance with optimisation can all come under consultancy.