“A top rate agency”

“Brilliant service”

“10/10 would recommend”

“A superb business to work with”

Google Shopping Agency

Put your products in front of the right people through Google Ads’ own shopping network. Google Shopping is the channel of choice for eCommerce retailers aiming to drive performance across their inventory.

Provide us with a few details and one of our friendly team will be in touch within 2 business hours.

We’re open Monday to Friday from 9am to 5:30pm.

Whether you’re a small start-up or an established brand, we can successfully set up and manage a Google Shopping campaign that generates tangible profitable returns. We know what drives performance. Our proven strategies, alongside our collaborative approach to working, will ensure you get the best returns on your campaigns.

Our Approach

Our dedicated team will help you to develop a data-driven and granular approach to your Google Shopping campaigns, combining detailed customer insight with business data like stock levels, promotional ranges and product margin, and feeding these into results-orientated strategies.

To us, campaign management should be a collaborative process. If we work closely with you to organise and perfect your product feed to drive sales and increase the relevancy of your ads, we can make your budget work harder. We make every penny matter.

Google Shopping Ads


Google Shopping Ads put your products in front of people who are actively searching for them, whether they are in the office searching from a PC or on the sofa with a smartphone. A well-timed and fully optimised ad can convert these users into valuable customers.

Shopping product listing ads (PLAs) display the product, title and price in search results in a visual format that will attract a customer’s attention. Through this, we can achieve higher click through rates and conversions, with customers already privy to this vital information.

The best Google Shopping strategy should be:


Driven by data: Data never lies, and we use historic trends alongside recent figures to make informed choices about optimising your Google Shopping campaign.

Knowledgeable about your business: To best know how to get the most from your budget, we need to know how you work. We’ll take time to learn your business and develop a strategy tailored entirely to you, from market position to brand image.

Knowledgeable about your customers: We focus not only on the products you are selling, but also on your target customer – who they are, what they’re searching for, and how they behave when shown your product.

Budget-maximising: We’ll make sure that your ads are as relevant as they can be in order to generate more sales and provide the best ROI. Our team is commercially astute, and we always look to maximise total overall returns within challenging target ROAS/ROI targets.

How Google Shopping works


Google Shopping is Google’s own advertising network – via Google Merchant Center – that allows you to place your products in front of people who are ready to buy them. Google Merchant Center is the warehouse to Google Ads’ shopfront.

Unlike other Adwords platforms, Google Shopping relies on the shopping feed you input to inform it on what products are included and for which queries should be displayed rather than solely bidding on keywords. This means that advertisers need to use optimised, correctly formatted feeds to upload their information for the best chances of being displayed for the correct queries.

Your shopping feed could encompass your entire product range or simply a selection, such as your bestsellers. It can also incorporate other areas of information like review stars, pricing, product specs and much more.

When working with Google Shopping, it’s important to consider a holistic campaign plan. Shopping campaigns will only ever capture inbound traffic, so we will ensure that you’re properly set up to attract new customers and audiences effectively, and to make the most of returning shoppers too.

Request A Callback

Google Shopping FAQs

How to manage your Google Shopping campaigns

There are two main options for handling Google Shopping campaigns. For smaller companies, managing campaigns internally is probably the most cost effective solution. However, for large companies, outsourcing Google Shopping campaign management to an agency can be more cost effective.

What is the difference between Google Shopping and Google Ads?

Google Ads requires a large amount of keyword research, to ensure ads are only shown for relevant terms, as well as content creation on the ads themselves. Google Shopping uses information already provided by your product page and Google Shopping product feed to targets your relevant keywords.

What is the best format for a Google Shopping product feed?

Google Shopping feeds can be formatted a number of different ways, but are most commonly done using an XML feed. This ensures a direct link between the shopping feed and Google Merchant Center, meaning price changes, new products and removed items automated updated each time the feed is fetched.

Other accepted formats are CSV product files, as well as API links direct from platforms such as Shopify.

Results are everything

Integral to maximising performance and improving ROI

Apply advanced optimisation techniques

Increase visibility and effective allocation of your overall budget

Fine tune Google Shopping campaigns

Jumpstart Your Success

Frequently Asked Questions


How do Google Shopping ads work?

Google Shopping ads work a little differently than traditional text ads. With Shopping ads, you can showcase your products to potential customers as they’re searching for items on Google. When a user searches for a product on Google, they may see relevant Shopping ads along with the regular search results.


Is Google Shopping good for SEO?

Google Shopping is an excellent way to improve your SEO. When you create a Google Shopping campaign, you are telling Google that your product is for sale. That way, when people search for keywords related to your product, your ad should appear within the list.


How long do Google Shopping ads run for?

Google Shopping ads can run for a maximum of 90 days. If an advertiser wants to continue advertising after the initial 90 days, they must renew their ad campaign. Advertisers are not charged for clicks on their Shopping ads after the initial 90 days if the ad is still running.


Why are my products not showing on Google Shopping?

If your products aren’t appearing on Google Shopping, there could be a few reasons why. One possibility is that you haven’t completed the setup process correctly. Another reason may be that your product data isn’t formatted in a way that Google can understand.


How can I rank higher on Google Shopping?

At Custard, working with Google Shopping is one of our areas of expertise! If you’re looking to improve your success rate with the help of a dedicated Manchester digital marketing agency, we’re happy to step right up.

For more information on our Google Shopping services, don’t hesitate to get in touch today.