Google Shopping Agency

Put your products in front of the right people through Google Ads' own shopping network. Google Shopping is the channel of choice for eCommerce retailers aiming to drive performance across their inventory.

"10/10 would recommend"

"A superb business to work with"

"A top rate agency"

Whether you’re a small start-up or an established brand, we can successfully set up and manage a Google Shopping campaign that generates tangible profitable returns. We know what drives performance. Our proven strategies, alongside our collaborative approach to working, will ensure you get the best returns on your campaigns.

Our approach

Our dedicated team will help you to develop a data-driven and granular approach to your Google Shopping campaigns, combining detailed customer insight with business data like stock levels, promotional ranges and product margin, and feeding these into results-orientated strategies.

To us, campaign management should be a collaborative process. If we work closely with you to organise and perfect your product feed to drive sales and increase the relevancy of your ads, we can make your budget work harder. We make every penny matter.

Google Shopping Ads

Google Shopping Ads put your products in front of people who are actively searching for them, whether they are in the office searching from a PC or on the sofa with a smartphone. A well-timed and fully optimised ad can convert these users into valuable customers.

Shopping product listing ads (PLAs) display the product, title and price in search results in a visual format that will attract a customer’s attention. Through this, we can achieve higher click through rates and conversions, with customers already privy to this vital information.

The best Google Shopping strategy should be:

Driven by data: Data never lies, and we use historic trends alongside recent figures to make informed choices about optimising your Google Shopping campaign.

Knowledgeable about your business: To best know how to get the most from your budget, we need to know how you work. We’ll take time to learn your business and develop a strategy tailored entirely to you, from market position to brand image.

Knowledgeable about your customers: We focus not only on the products you are selling, but also on your target customer – who they are, what they’re searching for, and how they behave when shown your product.

Budget-maximising: We’ll make sure that your ads are as relevant as they can be in order to generate more sales and provide the best ROI. Our team is commercially astute, and we always look to maximise total overall returns within challenging target ROAS/ROI targets.

How Google Shopping works

Google Shopping is Google’s own advertising network - via Google Merchant Center - that allows you to place your products in front of people who are ready to buy them. Google Merchant Center is the warehouse to Google Ads' shopfront.

Unlike other Adwords platforms, Google Shopping relies on the shopping feed you input to inform it on what products are included and for which queries should be displayed rather than solely bidding on keywords. This means that advertisers need to use optimised, correctly formatted feeds to upload their information for the best chances of being displayed for the correct queries.

Your shopping feed could encompass your entire product range or simply a selection, such as your bestsellers. It can also incorporate other areas of information like review stars, pricing, product specs and much more.

When working with Google Shopping, it’s important to consider a holistic campaign plan. Shopping campaigns will only ever capture inbound traffic, so we will ensure that you’re properly set up to attract new customers and audiences effectively, and to make the most of returning shoppers too.

Google Shopping FAQs

How to manage your Google Shopping campaigns

There are two main options for handling Google Shopping campaigns. For smaller companies, managing campaigns internally is probably the most cost effective solution. However, for large companies, outsourcing Google Shopping campaign management to an agency can be more cost effective.

What is the difference between Google Shopping and Google Ads?

Google Ads requires a large amount of keyword research, to ensure ads are only shown for relevant terms, as well as content creation on the ads themselves. Google Shopping uses information already provided by your product page and Google Shopping product feed to targets your relevant keywords.

What is the best format for a Google Shopping product feed?

Google Shopping feeds can be formatted a number of different ways, but are most commonly done using an XML feed. This ensures a direct link between the shopping feed and Google Merchant Center, meaning price changes, new products and removed items automated updated each time the feed is fetched.

Other accepted formats are CSV product files, as well as API links direct from platforms such as Shopify.

Results are everything

Integral to maximising performance and improving ROI

Apply advanced optimisation techniques

Increase visibility and effective allocation of your overall budget

Fine tune Google Shopping campaigns

Discover how we can boost your visibility and profits with Google Shopping today.

Custard is a Bing Ads Partner.
Custard was shortlisted for a 2020 Northern Digital Award
Custard was shortlisted for a 2019 UK Search Award