A Manchester PPC Agency

We can drive the right traffic to your site for more conversions. Book your free no obligation call to discuss your PPC campaign objectives, and we'll offer our tailored advice.

Our PPC strategy and management services are already helping lots of businesses meet their KPIs, from modest online retailers to international household-name brands. Join them by benefitting from the services below.

292% YoY Increase In Paid Ad Revenue

DBS Bathrooms – Paid Search Management

We helped DBS Bathrooms increase their ad revenue by 292% YoY by adding an efficient brand campaign and dynamic search ads.

View Case Study

116% YoY Increase In Paid Ad Revenue

Opie Oils – Paid Search Management

We helped Opie Oils increase their ad revenue by 116% YoY by reducing CPA by removing irrelevant keywords.

View Case Study

Book your free strategy call with one of our PPC experts

Book Now

Or call us on: +44 (0) 161 883 2438

When you book a call, we'll pull our initial thoughts on strategy together and get back to you within a day with an overview of what we'd do to improve your campaign and boost acquisition. We'll talk about:

  • Your commercial objectives
  • Our evaluation of your current performance
  • A tailored implementation plan

The call is quick, free, and there's no obligation to go any further. Hear us out!

Custard is a Bing Ads Partner.
Custard was shortlisted for a 2020 Northern Digital Award
Custard was shortlisted for a 2019 UK Search Award

Improve Audience Reach

Increase Sales, Leads & Revenue

Gain Competitor Insight

Improve Bid Efficiency

Minimise Wasted Spend

Our Services

Paid search, or pay-per-click advertising, is a shortcut to get in front of the searchers you want to target, giving you the chance to skip above the organic results.

It can be the perfect strategy for consistently driving conversions, but to get the most out of a PPC campaign you need an agency with expertise, a data-led approach, and a deep understanding of your business needs.

PPC Audits

Our audits provide you with an in-depth overview of your ad campaigns, giving you the chance to build on your foundation and improve your account's success.

Competitor Analysis

We provide you with exclusive insights into your competitor landscape and how you can remain at the top of the search results page, above the rest of the competition.

Keyword Analysis

We deliver fresh and relevant insights to guarantee effective keyword coverage. In addition, we perform regular gap analyses to ensure you are always ahead of your competitors.

Paid Search Strategy

We'll provide you with a detailed PPC strategy outlining how we can meet your business KPIs and targets. It's tailored to your business for the best possible results.

ECommerce Strategy

We work closely with you to understand your targets before doing research to ensure we meet them. We use a range of dynamic ad extensions to boost promotions and products.

Ads & Creatives

We create enticing and distinctive copy and ad creative. Dynamic call to actions in the copy capture searchers' attention, drive higher CTR, and warm leads up.

Audience & Targeting

We create audience lists from across the consumer funnel to remarket users via RLSA and display. Demographic insights and geo-targeting help us maximise performance.

Account Optimisation

We perform daily checks and reports on each account to ensure maximum efficiency and transparency. We respond to trends and industry news promptly to ensure maximum results.


We create automated rules based on each client's needs, allowing for bespoke optimisation, 24/7. Rules are created to automatically optimise ads, boosting ROI and reducing CPA.

There are more paid search optimisation opportunities than ever before. Our service incorporates every possible tool, technique and trick to deliver your ads to the searchers that are most likely to engage with your business.

Google & Bing

With Google Premier Partner Status, we have been acknowledged as certified, experienced, and high performing by Google; the most dominant Search Engine Market with over 90% of the market share.

Google provides us with exclusive account support, whilst we run top performing campaigns across Google and Bing, providing you with maximum exposure.


Display ads take your campaigns away from search engines onto websites. With your brand appearing in native banners and ad slots on your potential customers' trusted websites, you can broaden your impact.

We can increase your ad visibility across the Google Display Network, still using the same approach of attention to detail and pursuit of the best ROI possible.


Shopping ads are visual, prominent, and attractive. If you've got product ranges you want to boost sales for, what better way to do it than to show the product and price natively in an intent-targeted search result page?

We can run shopping ad campaigns at the same time as text or display ads so eCommerce clients can diversify their advertising methods, get a broader digital ad presence, and find better qualified leads.


When someone has already visited your website, you can reasonably assume they're interested in your product or service. Retargeting, or remarketing, is based on this concept and involves placing ads in front of searchers who have visited your site previously.

This is the perfect way to mop up the leads you couldn't convert first time, re-igniting their interest in your product before they've completely forgotten about it.

What Do Our Clients Say?

"Custard have been our PPC agency for several years now, and we're continuing to see great improvements year after year."

Paul Atherton

E-commerce Manager

Book Your Free Strategy Call

Take the first step towards improving your PPC strategy and getting better results from paid search spend by booking a strategy call with us today. It's quick, free, and there's no obligation to go any further.