The Custard Blog

Words of wisdom from our team of online marketing experts

Over Three Quarters Of Brits Say Their Social Media Page Is A Lie

We recently conducted a survey in to how Britain engages with social media and found that more than three quarters of Brits admit to ‘lying’ about themselves on their social profiles.

Just 18% of the 2000 people quizzed said their posts on Facebook and Twitter display an accurate representation of their lives.

How would you describe your Facebook profile? Please select best match
Choice %
A completely accurate reflection of me and who I am 18.70%
It’s pretty much my life but without the boring bits 31.20%
My profile page makes it look like I have a much more active social life than I really do 14.40%
It’s a shop window, I dress it up a bit but it’s not the whole story 9.55%
There are a lot of little lies or exaggerations on my Facebook page 1.85%
None of the above 24.30%

When asked how people’s lives differ online, 31% of respondent said that their social page is “pretty accurate, just with all the boring bits removed” and 14% said that their profile makes it look like they have a “much more active social life”.The survey also showed that men are more likely to lie about their lives through social networking sites, with nearly half (43%) of men polled admitting to fabricating facts.

Female Male
A completely accurate reflection of me and who I am 19.23% 18.13%
It’s pretty much my life but without the boring bits 33.94% 28.23%
My profile page makes it look like I have a much more active social life than I really do 10.67% 18.44%
It’s a shop window, I dress it up a bit but it’s not the whole story 9.52% 9.58%
There are a lot of little lies or exaggerations on my Facebook page 1.25% 2.50%
None of the above 25.38% 23.13%

Our survey also found out that Brits on social media are a judgemental lot, with 42% of respondents agreeing that attention seeking statuses, such as gushing about your babies or partners, or giving people cryptic digs, are the most annoying posts on the internet.

Uploading constant selfies came second, with 40% of people irritated by the barrage of posed pictures on their newsfeed.

Attention-seeking statuses 42.65%
Just boring status updates 41.40%
Constant selfies 40.15%
Gushing about their babies/children 30.20%
Cryptic digs at people 28.55%
Pictures of food 27.80%
Over-sharing/over-posting 26.70%
Posts about the gym/their work-out 23.25%
Gushing about their other half 23.25%
Shares of offensive pictures/jokes 21.50%
Pregnancy updates 15.00%
Statuses urging to give to charity 14.50%
Holiday bragging 13.05%
Photos of pets 8.75%
None 8.10%
Other 2.80%

[crp]

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