The Custard Blog

Words of wisdom from our team of online marketing experts

Over Three Quarters Of Brits Say Their Social Media Page Is A Lie

We recently conducted a survey in to how Britain engages with social media and found that more than three quarters of Brits admit to ‘lying’ about themselves on their social profiles.

Just 18% of the 2000 people quizzed said their posts on Facebook and Twitter display an accurate representation of their lives.

How would you describe your Facebook profile? Please select best match
Choice%
A completely accurate reflection of me and who I am18.70%
It’s pretty much my life but without the boring bits31.20%
My profile page makes it look like I have a much more active social life than I really do14.40%
It’s a shop window, I dress it up a bit but it’s not the whole story9.55%
There are a lot of little lies or exaggerations on my Facebook page1.85%
None of the above24.30%

When asked how people’s lives differ online, 31% of respondent said that their social page is “pretty accurate, just with all the boring bits removed” and 14% said that their profile makes it look like they have a “much more active social life”.The survey also showed that men are more likely to lie about their lives through social networking sites, with nearly half (43%) of men polled admitting to fabricating facts.

FemaleMale
A completely accurate reflection of me and who I am19.23%18.13%
It’s pretty much my life but without the boring bits33.94%28.23%
My profile page makes it look like I have a much more active social life than I really do10.67%18.44%
It’s a shop window, I dress it up a bit but it’s not the whole story9.52%9.58%
There are a lot of little lies or exaggerations on my Facebook page1.25%2.50%
None of the above25.38%23.13%

Our survey also found out that Brits on social media are a judgemental lot, with 42% of respondents agreeing that attention seeking statuses, such as gushing about your babies or partners, or giving people cryptic digs, are the most annoying posts on the internet.

Uploading constant selfies came second, with 40% of people irritated by the barrage of posed pictures on their newsfeed.

Attention-seeking statuses42.65%
Just boring status updates41.40%
Constant selfies40.15%
Gushing about their babies/children30.20%
Cryptic digs at people28.55%
Pictures of food27.80%
Over-sharing/over-posting26.70%
Posts about the gym/their work-out23.25%
Gushing about their other half23.25%
Shares of offensive pictures/jokes21.50%
Pregnancy updates15.00%
Statuses urging to give to charity14.50%
Holiday bragging13.05%
Photos of pets8.75%
None8.10%
Other2.80%

[crp]

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