In the following video, Custard’s Operations Director (and veteran technical SEO) Chris Smith tells you how to get your website ready for Google’s Mobile First update:
Are you Mobile First ready?
Are you prepared for Google's Mobile First update? Our Operations Director (and veteran technical SEO) Chris Smith tells you all you need to know.
Posted by Custard Online Marketing on Friday, 26 January 2018
Are you Mobile First ready? This is the question that every webmaster should be asking themselves. With Google expected to roll out Mobile First indexing during the first half of 2018, it is vital to ensure your site is ready for this change.
The above screengrab is taken from an announcement by Google about their planned switch to mobile first indexing. Failing to take heed of this could mean you fall foul of Google’s guidelines, leading to a decline in your organic search visibility.
But don’t panic, we’ve shared some essential tips below on how to adopt a Mobile First approach for your website.
What is Mobile First?
The clue really is in the name. Google will soon consider the mobile version of your site as the primary variant, ahead of other device types such as desktop or tablet.
Put simply, your site will be ranked principally on the mobile experience offered, and not based on the desktop experience as it was historically.
This means that when designing your site, you should prioritise mobile users first and scale your way up to other device types.
Need more help?
If you have any concerns regarding your Mobile First strategy, get in touch today. Our technical team is made up of senior SEOs who are highly skilled in mobile SEO techniques and can assist you every step of the way.