PPC Executive

Salary Band: £18,000 - £24,000

Due to recent client wins, Custard are looking for an enthusiastic, ambitious PPC Executive to join our team of search marketing specialists and help drive our paid search offering forward. We can offer the opportunity to work on some great client accounts and alongside other knowledgeable paid search team members.

The successful applicant will be expected to have an eye for detail, a head for numbers and experience running successful paid search accounts.

Your responsibilities will include:

  • Undertaking account builds and restructuring exercises
  • Campaign structure planning implementation
  • Conversion tracking setup
  • Landing page analysis
  • Auditing new client accounts
  • Carrying out keyword research, writing and reviewing ad copy and landing pages
  • Working with Custard’s account managers to deliver meaningful client reports and delivering ongoing account improvements to increase ROI over time
  • Keeping abreast of PPC best practice


  • An understanding of Google Ads and where possible Bing Ads
  • At least 1 year of experience in a dedicated paid search role
  • Current Google AdWords certification
  • Experience using Google Analytics for analysis and reporting
  • Knowledge and experience of other direct marketing types such as display and paid social is highly desirable
  • Strong Excel skills
  • A high degree of numeracy and analytical problem-solving skills
  • Familiarity with industry standard tools and software packages

What we can offer you:

  • A fun working environment in the centre of Manchester, with Friday bar, a ping pong table, regular socials and a casual dress code, working with liberal, like-minded individuals who love what they do
  • Access to staff profit share scheme once you pass your probation
  • A competitive salary, with company pension contribution in addition
  • 24 days paid leave from starting, plus bank holidays
  • 1 additional day of leave for each year worked up to a maximum of 30 days
  • 1-hour lunch break, with regular, optional team activities
  • A culture of sharing knowledge and expertise

Apply Now

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