Starting salary: £25k-30k depending on experience

We are on the hunt for a talented content enthusiast to join our band of digital marketing experts. This post offers the opportunity to work in a dynamic, exciting, and supportive environment, making a real difference on a range of interesting and challenging client accounts.

At a glance, this role involves:

  • Working on content strategy for all client accounts, across a blend of organic, paid & social
  • Managing two direct reports, including reviewing and editing output
  • Delivering various high level content-related services, such as audits and gap analyses
  • Producing content as necessary to regulate team workload
  • Being a good egg

Responsibilities in more detail:

  • Being principally responsible for the delivery of text-based content at Custard, including:
    • Using data and personal experience to decide upon the most worthwhile content-related activity for each individual campaign
    • Performing content audits and keyword research
    • Overseeing site restructures
    • Writing and editing on-page copy
    • Devising strategies for addressing issues such as keyword cannibalisation, low quality scores, duplicate content issues, and gaps in keyword coverage
    • Planning content roadmaps and prioritising your team’s activity
    • Adjusting your approach to deliver increased ROI in the shortest possible timeframe
  • Leading and managing the content team, currently consisting of two content executives
  • Devising and executing innovative content strategies for a range of clients, both individually and with other members of the team
  • Planning and forecasting for clients and as part of the new business process
  • Participating in client calls and meetings, including new business meetings
  • Working closely with Custard’s account managers to produce meaningful client reports and deliver commercially-focused advice on how to improve performance
  • Helping to build the content team at Custard by training and mentoring junior team members and assisting the senior management team with recruitment of additional staff to the content team
  • Assisting with the development of Custard’s public image as digital marketing thought-leaders by writing for our blog, contributing to our social media profiles, and attending industry events such as BrightonSEO and SearchLeeds
  • Keeping abreast of best practice, disseminating information about emerging tools and techniques to other staff and clients


  • You must have a thorough understanding of current organic search best practice with regards to content.
  • Similar experience of content production in paid search and/or paid social is highly desirable, but is not essential.
  • At least 3 years in a dedicated SEO-focused content role, with evidence of your involvement in complex projects such as restructures of large sites, site migrations, development of successful campaign strategies etc. from a content perspective
  • Excellent written and spoken English skills. The content produced directly by you and by other members of the content team is expected to be client-ready – consequently you will need a strong grasp of spelling and grammar, as well as meticulous attention to detail
  • Strong Excel and data analysis skills

What we can offer you:

  • An interesting and varied role with a high degree of autonomy and potential for significant personal growth
  • The opportunity to shape and mould our content offering as you see fit
  • A fun working environment with regular socials & activities, flexible working and a relaxed dress code, working with liberal, like-minded individuals who love what they do
  • A competitive salary, with company pension contribution in addition
  • 24 days paid leave from starting (plus bank holidays) with 1 additional day of leave for each year worked up to a maximum of 30 days
  • Access to staff profit share scheme once you pass your probation

Fancy joining the Custard team?