Google doesn’t consider SEO to be spam
One of Google’s most prominent figures has released a video confirming that the search engine doesn’t consider SEO to be spam.
Matt Cutts, the head of the search engine’s Webspam team, answered the question “is SEO spam?” in a newly released video and also gave some hints and tips about Google’s infamously secret algorithm.
In the video Cutts said: “SEO is not spam, SEO can be enormously useful; SEO can also be abused and overdone”.
He also said that SEO is “a valid way to help people find what they’re looking for via search engines”. This announcement that Google doesn’t dislike SEO will put the minds of those who were uncertain about the benefits of SEO at rest.
Google and SEO – a dysfunctional relationship?
SEO can get a bad reputation, as some companies do employ some unsavoury techniques known as black hat SEO to get a website ranking higher. However, Google is becoming better at identifying these and using techniques such as keyword stuffing, hidden text and cloaking will probably get your site banned.
No matter how big a company is, they can risk being banned for using these techniques. Back in 2006, BMW had their German site banned for cloaking, showing just how important it is for even large corporations to make sure that they are not using any dodgy SEO techniques and use the services of a reputable SEO company.
Tips from the search engine
Although Google are careful to never reveal just how they rank different websites, they do give webmasters something to go off. They publish their own Webmaster Guidelines and in the latest video, Cutts gives a few hints which are:
- Making sure pages can be crawled
- Use the right keywords. Don’t just focus on jargon, think about what your visitors will be searching for
- Make your site easy for users to navigate and find what they’re looking for
- Make your website run faster, as site speed is one of the ranking factors
SEO can be a bit of a minefield, that’s why you should employ the services of a reputable SEO company like Custard Media who can help you with everything from on-site optimisation to content writing to blog management, to ensure you rank well.