The Custard Blog

Words of wisdom from our team of online marketing experts

Facebook is the Best Social Media Site for Engaging Customers

As a social media agency, we at Custard Media are always interested in the latest social media news and research so we can effectively promote our clients’ (and our own) profiles on the various social networking sites.

We were very interested in some new research which has looked into how well users of social networking sites respond to brands, and which sites are the best for marketing.

So who comes out on top?

Facebook has been revealed as the site where people are most likely to interact with their favourite brands. 34% of people engage with their favourite brands on the site, compared to 4% on Twitter and 1% on LinkedIn. The stats are higher amongst the under 35s, with over half of all people interacting with brands and companies they like on Facebook.

Users of the site were also asked their reasons for Liking pages with the reasons given including because they’re a customer (58%), to receive offers and discounts (57%) and to show others that they like the brand (41%).

What does this mean for social media marketing?

It shows us that although a lot of focus is placed on Twitter, Facebook is still the most important site for marketers to effectively engage with consumers.

It also had some very good news – 76% of users have never “un-liked” a brand’s Page, 56% of people are much more likely to recommend a brand they’ve become a Fan of and over half of all users are more likely to buy from a brand they’ve Liked, showing just how important an effective social media campaign is to businesses.

For help with your social media campaign, contact Custard Media. Our experienced and friendly team features a number of self-confessed social media geeks who can create and run an effective campaign to promote your business and interact with your customers.


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