The Custard Blog

Words of wisdom from our team of online marketing experts

Do You Have Passion When Writing?

Blogs. There’s a lot of them out there. At the beginning of 2011, there were more blogs than people in Japan. 156 million blogs then. And definitely a lot more now.

In October this year, there were almost 80 million Tumblr pages and almost 57 million WordPress blogs.

Each one of these millions of pages has content. Some of it is bad, some of it is good, and some of it is positively brilliant. It doesn’t matter if it’s an image, a video or the written word. The majority of blogs are made for a specific reason.

Someone has something to say.

I have something to say. Ok, it may be saying that we have something to say, and this may sound like the most obvious thing in the world, but ask yourself this. Was I told to write this? No. Did I want to write this?


And that’s important. In fact, it’s crucial for any writer of online content to want to write the thing they are writing about. At least, in a way that they want to.

It comes down to one thing – Passion.


This was a close second.


Having that desire to create something is what separates a great piece of content from something that’s lazy, unfocused and ultimately, worthless.

What’s the point of putting something out there that no one really cares about? Not even the person who made it?

Having the spark of passion in your content is much more than just liking the subject. You need to go deeper. What makes this article, or blog post, or photograph so special? What need does it fulfill, both for yourself and the audience you want it to reach?

We’ve gone on about this before, both here and here. These articles talk about what to do when you’ve actually sat down and took the first steps on your planned journey.

I’m here talking about planning that journey in the first place.

You are how you eat

When you want to do something, you want to do it well. That’s human nature. No one goes out intentionally to do something the wrong way do they?

Perish the thought.


Look at it like this. When you eat a Subway sandwich, do you put it on the table and launch your face into it?

Hopefully not.

You’ll try to eat it in a way that ensures you get every piece into your mouth, with the least amount of fuss, stress and problems. You want to do this because the alternative is messy and frustrating. You want to eat that sandwich, and you want to do it right.

So should it be for writing. You should want to do it in a way that excites and sparks the creative flame in you. If you have an idea, it should be something you genuinely feel a pressing need to talk about.

Ideas can come thick and fast. It’s the process of sorting those ideas out into manageable portions that won’t end up all over the table that’s the important part.

But you should want that sandwich.

You shouldn’t be able to live without it.

Like food.

Ask yourself this. Where does your passion lie?

 Parting Shot

“One person with passion is better than forty people merely interested.” 

– E. M. Forster,


Do you agree? Disagree? Let me know.



{Images courtesy of Red Bull and}


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