What our team published in "Google" Section


Google’s Enhanced Campaigns

So the biggest noise coming from the PPC industry this week is surrounding Google’s announcement about Enhanced Campaigns. Here in the Custard Office we have been debating the pros and cons… Cons In the short term this is understandably a concern...


Is Google using bounce rates to rank websites?

  Image source SEOs often speculate how much weight Google puts into engagement statistics from Google Analytics. Google says they don’t use it… SEOs aren’t so sure. There seems to be growing evidence that bounce rate and other metrics from...


Facebook vs. Google: Will Graph Search break Google?

Facebook’s Open Graph is old news nowadays. While it hasn’t been officially released (you can only join the waiting list at the moment), it’s certainly been talked about enough online since it was unveiled by Mark Zuckerberg on January 15th 2013....


The 6 biggest PR blunders of 2012 (Part Two)

If you’ve been anywhere near a newspaper this year, you’ll know that there have been more than a few epic PR fails. In part one you’ll have read about American Apparel’s ‘Sandy Sale’, Virgin Mobile US’ chloroform ad and Thomas...


Why we love Google’s algorithm changes

Here at Custard we like to think that every cloud has a silver lining, and that’s certainly true when it comes to Google’s many algorithm changes. Google is constantly updating, tweaking and amending its algorithms. These changes always impact SEOs,...

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