Opie Oils approached Custard for help with their organic digital marketing strategy. Although the Opie Oils site was performing well within the industry, there was plenty of room for improvement.
There were several main problems with the site that were holding it back from achieving its potential, including an issue with significant page duplication that was causing large-scale keyword cannibalisation.
+25% 6-Month Search Visibility Change
+117% YoY Organic Revenue (April 2019 vs 2018)
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