Industry

Design & Interiors

Introduction

DBS Bathrooms is a panel and cladding specialist in the UK. Since 1999 the brand has provided complete refurbishments to businesses and homes across the UK. They are also the official supplier of Peter Andre’s 60 Minute Makeover. DBS Bathrooms has been a Custard SEO client since 2016 and, following two years of organic search success driving year on year growth, we were appointed to manage the paid search activity for the business too in June 2018.
DBS Bathrooms Homepage

The Problem

Before coming to us for PPC help, DBS Bathrooms had been struggling to gain traction due to poor ROI and high CPC, resulting from poorly optimised campaigns, and increasing competition. Their paid search campaigns were less than optimal and required a full re-work with a tailored, detailed approach.

Our Solution

From the first month that we took over DBS Bathrooms’ paid search management, we focused on granular campaign management, implemented a highly efficient brand campaign, and introduced successful dynamic search ads. We continuously manage the paid search account to improve performance, making tweaks where necessary and constantly broadening the range of campaigns.

By focusing on granular campaign management, we have been able to consistently drive relevant traffic to the site that’s highly likely to convert.

The Results

292%
Increase in ads revenue YOY
177%
Increase in conversion rate
148%
Increase in transactions

+292% Google Ads Revenue (June 2018-May 2019)

DBS Bathrooms Ads Revenue

Google Analytics paid search revenue data from June 2018 to May 2019 shows the phenomenal growth that we have been able to deliver, even with a significantly decreased spend.

Comparing May 2018 to May 2019, DBS Bathrooms’ paid ecommerce conversion rate has increased by 177% and the number of transactions has increased by 148%. Altogether, in the 12-month period, revenue generated by paid search grew by 292%.

Convinced? Get Our Help With PPC

Contact us to see how our PPC team can help your paid ads strategy align with your business objectives and achieve high ROI.

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