From the first month that we took over DBS Bathrooms’ paid search management, we focused on granular campaign management, implemented a highly efficient brand campaign, and introduced successful dynamic search ads. We continuously manage the paid search account to improve performance, making tweaks where necessary and constantly broadening the range of campaigns.
By focusing on granular campaign management, we have been able to consistently drive relevant traffic to the site that’s highly likely to convert.
+292% Google Ads Revenue (June 2018-May 2019)
Google Analytics paid search revenue data from June 2018 to May 2019 shows the phenomenal growth that we have been able to deliver, even with a significantly decreased spend.
Comparing May 2018 to May 2019, DBS Bathrooms’ paid ecommerce conversion rate has increased by 177% and the number of transactions has increased by 148%. Altogether, in the 12-month period, revenue generated by paid search grew by 292%.
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