Content Marketing and Online PR

Glotech Repairs are a leading domestic appliance repair company, offering low cost, reliable repair services all across the UK.


By surveying Brits about their breakfast habits we were able to secure some great results for them.

32 pieces of coverage
Over 5000 shares

The Brief

As part of the overall SEO strategy to improve search visibility and organic traffic to the website, Glotech Repairs came to Custard to create original and engaging content, with the aim of building high quality, editorially given links.

The main objective was to build links on websites with a high domain authority, which would act as trust signals to Google to help improve the overall search visibility for

The Approach

After conducting a creative session with the team, Custard recommended exploring the concept of analysing Britain’s breakfast habits to discover any interesting findings. The team then carried out a public survey of 2,000 people and using the results of the survey, along with some further research, carefully crafted a compelling piece of content.

The outreach team then utilised the excellent relationships Custard has with journalist contacts to distribute the story and achieve coverage in both online and offline publications, and carried out link reclamation to secure links back to the Glotech Repairs website.

The Results

The team generated 32 pieces of online coverage and citations, which included links from high domain authority websites such as: The Independent, The Huffington Post, The Mirror, The Metro and The Yorkshire Post.

Digital PR Coverage

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