Front of House recruitment are a specialist receptionist recruitment company based in London that work with both clients and candidates to advertise and fill job roles.
Front of House recruitment approached Custard in March 2015 with the objective for Custard to create a piece of content that would be picked up by the national newspapers and shared online via social accounts.
The main objective of this brief was to achieve high quality link references back through to the FOH website alongside increasing the profile of the brand via online PR.
Custard surveyed a number of businesses on the biggest interview blunders they’ve experienced, asking them to select from a number of difference responses to determine which were the worst first impressions and could potentially mean a candidate is unsuccessful in a job interview.
Following the results of the survey, we created a piece of content that pulled out the most interesting answers and reoccurring answers to the questions we asked, we then utilised our contacts to achieve publication of the results in both online and offline news publications.
This was a very popular piece and achieved 410 comments and 1095 social shares along with being published in news publications both online and offline.