51% YoY Increase In Organic Revenue

Project Type

Full SEO Campaign

Home Improvement

Home Furnishings

Introduction


DBS Bathrooms is an interior panel and cladding specialist in the UK. Since 1999 the brand has provided complete refurbishments to businesses and homes across the UK.

They are also the official supplier of Peter Andre’s 60 Minute Makeover. DBS Bathrooms has been a Custard client since 2016 and still is.

The Problem


DBS Bathrooms first approached Custard in September 2016 after traffic from organic search had declined for 8 months in a row, and despite efforts to compensate via paid search was starting to negatively impact the company’s wider commercial performance.

Our Solution


To improve DBS Bathrooms’ organic performance during the early stages of the campaign, we focused on making impactful technical SEO recommendations and optimising the website for the main short-tail keywords. We also conducted a backlink audit and submitted a disavow file within the first month.

Some of the actions we have conducted since include:

  • Extensive keyword analysis and of the main category pages followed by re-optimisation
  • Eliminating duplicate content across the site to avoid keyword cannibalisation
  • Identifying and recommending solutions for a range of technical issues such as crawl errors and XML sitemap inconsistencies
  • Link building through outreach campaigns and off-site content placed on relevant industry sites
  • Consistent on-site content production to broaden keyword reach for commercially valuable terms

Jumpstart Your Success

The Results


DBS Bathrooms have seen dramatic improvements from the work we have carried out since they started working with us, with organic performance and revenue both rising year on year.

The Bottom Line

+60% Organic Users YOY
During a 12-month campaign for DBS Bathrooms, we increased the number of organic users coming to the site by 60%.

+51% Organic Revenue YOY
This increase in traffic from organic sources resulted in an uplift of 51% in organic revenue, with over 37% more transactions.