360VoucherCodes.co.uk provides voucher codes and discounts for over 4,000 retailers in the UK, the site constantly updates with new codes for their visitors to enjoy discounts when they shop at their favourite stores.
During the Christmas period of 2015 we developed a piece around returns policies of popular retailers.
We were asked by 360VoucherCodes.co.uk to gain more awareness of the brand during the Christmas holidays, their busiest period of the year.
360 wanted us to create a story that would be beneficial to Christmas shoppers and therefore increase the exposure of the site via social shares and press coverage.
Our research team came up with a few ideas that would fit the brief and agreed upon a story about returns policies of some of the biggest retailers during Christmas. We compared the returns policies 30 popular UK stores and consolidated them into one article.
We distributed this story to national and regional news outlets using our database of contacts.
We achieved national press coverage in The Mirror, Yahoo and multiple regional papers.