Content Marketing and Online PR

360VoucherCodes.co.uk provides voucher codes and discounts for over 4,000 retailers in the UK, the site constantly updates with new codes for their visitors to enjoy discounts when they shop at their favourite stores.


During the Christmas period of 2015 we developed a piece around returns policies of popular retailers.

The Brief

We were asked by 360VoucherCodes.co.uk to gain more awareness of the brand during the Christmas holidays, their busiest period of the year.

360 wanted us to create a story that would be beneficial to Christmas shoppers and therefore increase the exposure of the site via social shares and press coverage.

The Approach

Our research team came up with a few ideas that would fit the brief and agreed upon a story about returns policies of some of the biggest retailers during Christmas. We compared the returns policies 30 popular UK stores and consolidated them into one article.

We distributed this story to national and regional news outlets using our database of contacts.

The Results

We achieved national press coverage in The Mirror, Yahoo and multiple regional papers.

The team at Custard are a pleasure to work with, they really understand our needs and know exactly what to do to achieve the goals we give them.

Their extensive knowledge of PR, SEO and Content Marketing means we can simply send over a brief and they deliver the results on time, every time. If you’re looking for a company to take care of your SEO or PR, I would highly recommend Custard for the job!

Mike Meade
Director - 360VoucherCodes.co.uk

Digital PR Coverage

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