292% YoY Increase In Paid AD Revenue

Project Type

PPC/Paid Search Management

Industry/Vertical

Home Furnishings

Introduction


DBS Bathrooms is a panel and cladding specialist in the UK. Since 1999 the brand has provided complete refurbishments to businesses and homes across the UK. They are also the official supplier of Peter Andre’s 60 Minute Makeover.

DBS Bathrooms has been a Custard SEO client since 2016 and, following two years of organic search success driving year on year growth, we were appointed to manage the paid search activity for the business too in June 2018.

The Problem


Before coming to us for PPC help, DBS Bathrooms had been struggling to gain traction due to poor ROI and high CPC, resulting from poorly optimised campaigns, and increasing competition. Their paid search campaigns were less than optimal and required a full re-work with a tailored, detailed approach.

Our Solution


From the first month that we took over DBS Bathrooms’ paid search management, we focused on granular campaign management, implemented a highly efficient brand campaign, and introduced successful dynamic search ads. Partnering DSAs with an array of exact match keywords ensured the brand had wide, but relevant coverage for key terms.

Incorporating automation scripts alongside our granular campaign management, allows us to quickly negative out any irrelevant keywords, to consistently drive relevant traffic to the site that’s highly likely to convert.

Jumpstart Your Success

The Results


Google Analytics paid search revenue data from May 2018 to March 2021 shows the phenomenal growth that we have been able to deliver consistently year on year, with our team improving performance each year the account has been under our management.

Comparing May 2018 to May 2019, DBS Bathrooms’ paid ecommerce conversion rate has increased by 177% and the number of transactions has increased by 148%. Altogether, in the 12-month period, revenue generated by paid search grew by 292%.

The Bottom Line

May 2019 to May 2020, saw further paid search revenue growth of 111% and transactions increased by 133%, from only a 27% increase in budget.

By March 2021 Google Ads revenue was up 2016% compared to the period prior to Custard taking over the account from just three times the spend.