Sam Allcock



How to Improve CTR with Magnetic Meta Descriptions

SEO has traditionally existed to provide more traffic through organic search, but simply assuming that the #1 listing gets the most traffic is a reductive and oversimplified view of what we do. The truth is that in the era of rich snippets and structured...


Custard Online Marketing Lends Advice to PR Week

We kicked off 2016 in style with our latest thought leadership piece being published in none other than PR Week. Our MD, Sam, spoke to the magazine about why start-ups must consider implementing online PR and content marketing strategies at the start...


How to Create and Optimise Your Sitemap

Does your website have a sitemap? Sitemaps are one of the most important and least discussed aspects of search engine optimisation and accessibility, playing a major role in helping search engines and users navigate your website. An HTML sitemap is, in...


Why Flash is Bad for SEO

Back in 2010, Apple made headlines by leaving a seemingly important feature out of their at-the-time new iPad. The tablet boasted a huge variety of features, aside from one: support for Flash. Apple, which expanded on its reasons for not supporting Flash...


How to optimise images for SEO

Have you ever checked how much traffic your website receives from Google’s image search feature? Traffic from image search might not seem particularly valuable, but it’s an easy SEO win that can increase your website’s visibility and effectiveness. Compared...

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