Nicola Wheldrake



An Inside Interrogation Of Gazel (The Excel Add-in NOT the Antelope)

All PPC account managers know, love it or hate it, Excel is a major part of your daily routine. Gazel is an Excel Add-in, (co-created by Chad Summerhill), that allows you to draw your Adwords data directly into Excel, without downloading it manually from...


How to supercharge your PPC landing page

Landing Page Optimisation One of the key, and often over looked, areas to conversion optimisation is having a good landing page. The landing page of your advert can mean the difference between your visitor turning into Alice, falling deeper into that...


Is Bing on the Rise?

Should you be advertising on Bing as well as Google? With Google’s Search share reportedly hitting a five year low last month (let’s face it, it’s still dominating the market), is it time to look at Bing’s position in the UK paid search market? Google’s...


A Review of ‘Wordstream PPC Advisor’

PPC Management Tools So… we all know the standard Google tools used to effectively create, manage and optimise PPC campaigns, but there are a lot of tools out there other than Adwords, Analytics & Editor that are specifically designed to effectively...


Google’s Enhanced Campaigns

So the biggest noise coming from the PPC industry this week is surrounding Google’s announcement about Enhanced Campaigns. Here in the Custard Office we have been debating the pros and cons… Cons In the short term this is understandably a concern...

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