Matt Fielding



Is Google using bounce rates to rank websites?

  Image source SEOs often speculate how much weight Google puts into engagement statistics from Google Analytics. Google says they don’t use it… SEOs aren’t so sure. There seems to be growing evidence that bounce rate and other metrics from...


What I learned from my epic Econsultancy blogging fail

Back in July I was delighted to be offered the chance to write for Econsultancy, a blog I had been reading since I started out in SEO. However, I soon realised that the opportunity to write for such a high-profile blog wasn’t something to be taken...


Custard Cream the Opposition!

Custard Media F.C. got off to a winning start as the company’s first ever football match produced a thrilling 9-5 win over local rivals EAOM. Website Editor Tom Cafferkey was the pick of the bunch, grabbing four goals as the diminutive forward...


4 Great Ways to Use Excel for SEO

Custard Media is home to some true Excel enthusiasts (myself included). It seems there’s no area of SEO that can’t be made easier by Excel – here are 4 of the best uses of Excel for SEO we’ve found this week. Read More


Why the New Google Design is GOOD for Web Users

Google recently launched it’s new design and was greeted with the same “I don’t like the new design” comments that Facebook users repeat ad nauseum whenever the site gets a refurb. But aside from that, what are the practical implications...

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