Aurora Johnson



Facebook vs. Google: Will Graph Search break Google?

Facebook’s Open Graph is old news nowadays. While it hasn’t been officially released (you can only join the waiting list at the moment), it’s certainly been talked about enough online since it was unveiled by Mark Zuckerberg on January 15th 2013....


How can businesses use viral content?

It’s hard to log into your Facebook or Twitter account without finding the latest viral video or image of the week. There are a million and one viral videos and pictures out there, with everything from funny cats to crazy stunts available to watch at...


The 6 biggest PR blunders of 2012 (Part Two)

If you’ve been anywhere near a newspaper this year, you’ll know that there have been more than a few epic PR fails. In part one you’ll have read about American Apparel’s ‘Sandy Sale’, Virgin Mobile US’ chloroform ad and Thomas...


The 6 biggest PR blunders of 2012 (Part One)

With Christmas just around the corner now, it won’t be long before we’re saying goodbye to 2012 altogether. Before the year is out though, I just thought I’d go through some of this year’s biggest PR and marketing blunders. Why? Because they’re...


Why we love Google’s algorithm changes

Here at Custard we like to think that every cloud has a silver lining, and that’s certainly true when it comes to Google’s many algorithm changes. Google is constantly updating, tweaking and amending its algorithms. These changes always impact SEOs,...

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