Animal Friends

SEO services

In October last year the visibility of the Animal Friends website dropped significantly following a domain migration from to in conjunction with the launch of a new website.

Domain Authority - 31 to 50
Position 3 for vital keywords

The Brief

Animal Friends tasked the team here at Custard with achieving the visibility and rankings they had achieved for their previous website following a domain migration and the introduction of a new website.

The Approach

Starting in January, we undertook a comprehensive range of on-site optimisation tasks including the revision of meta title and description tags, a content review, fixing broken internal links and addressing Search Console issues such as crawl errors and structured data formatting problems. We also audited the site’s external backlink profile, created new content for the blog and provided our industry-leading content marketing services.

The Results

After just 6 months of working with us, site rankings have now recovered and search visibility is approaching the level prior to the changeover. Additionally, visibility has improved for various important keywords, such as ‘dog insurance’ which has seen an improvement from the bottom of page 3 (position 29) to the top of page 2 (position 11), and ‘cat insurance’ which has gone from position 13 to position 3.

There has also been a significant improvement in domain authority for from 30 to 51 in just the past 3 months.

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