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Integrity, Excellence, Value

We live by these words. Find out what makes us tick and what we can do for you.

About Us

30 people gave us5 stars on Google

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Mancunian as.

If you’re looking for an SEO agency Manchester is where it’s at.

Our city has been a hive of commerce and industry for centuries, with roots reaching back to pre-Roman times.

It’s the birthplace of technical trail-blazers in engineering, science and computing, as well as being a cultural powerhouse, turning out countless artists and rockstars over the years.

It’s also home to (arguably) two of the world’s best football clubs, cementing Manchester as a household name on a global scale.

And now it’s a world-renowned digital hotbed, spawning internet giants like Autotrader, AO.com and Boohoo for breakfast.

So we reckon Manchester can rightly claim to be the UK’s second city in every respect – particularly as the only serious alternative to London’s pricey digital scene.

And here we are – Custard. A typically Mancunian digital marketing agency; no nonsense, fully focussed on the bottom line, and maybe a bit too honest. We’re those “exactly what it says on the tin” kind of people.

Creativity, innovation and adaptability are programmed into our DNA, tried and tested by years’ of experience to give you strategies that really work.

We know how to turn the ever-changing online landscape to your advantage.

If we’re going to work together, we want to get to know you. What’s your story? Your proposition. Your market position. Your typical punter – and what makes them tick. We’ll work out the right strategy to align it all to your business, so you get the results you’re after.

We don’t use ‘never mind the quality, feel the weight’ type metrics. We only report on the things you care about, like making more money.

We’re detail-orientated sticklers; methodical in everything we do, pulling out all the stops to put a smile on our customers’ faces.

Most importantly in this game, we’re transparent about our findings and processes – we’ve got no secrets that we wouldn’t share with you.

Pop in for a brew and get to know us better. I guarantee that you’re going to want us on your team.

We can grow your business.

Get more customers with our flexible results-focused SEO, PPC and SMM campaigns. Sorted.

Overtake your competition in the ever-changing organic search market with strategic results-focused SEO

SEO Services

Data-guided paid search campaigns carried out by PPC experts who actually care about YOUR bottom line

PPC Services

Paid social marketing campaigns that put you on your customers’ feeds, planned and executed intelligently

Paid Social

Jumpstart Your Success

The ProofIn The Pudding

We’ve helped clients from a massive range of B2B and B2C verticals for over a decade. Here are some of the brands we’ve been buzzing to work with...

"They have exceeded our expectations on both PPC and SEO performance and management."

Simon Rome
Senior Marketing Manager

"Great people, creative ideas, and a comprehensive technical understanding. What are you waiting for?"

Jon Davis
Content Marketing Manager

"Customer service is outstanding, there is always a solution to any of our problems or questions, they always go extra mile."

Alona Zakharchenko
Digital Content Strategy Manager

"Custard are hands down the best SEO agency I've ever worked with."

James Kelly
Head of Marketing

“They have exceeded our expectations on both PPC and SEO performance and management.”

Simon Rome
Senior Marketing Manager

“Customer service is outstanding, there is always a solution to any of our problems or questions, they always go extra mile.”

Alona Zakharchenko
Digital Content Strategy Manager

“Great people, creative ideas, and a comprehensive technical understanding. What are you waiting for?”

Jon Davis
Content Marketing Manager

“Custard are hands down the best SEO agency I’ve ever worked with.”

James Kelly
Head of Marketing

The Word

Opinions on the topics of digital marketing and the inner workings of Manchester, according to our team.

Frequently Asked Questions

What is digital marketing?

Digital marketing refers to the use of the internet and other forms of digital communication to promote a brand and its products. This includes email, social media, and web-based advertising, but also text and multimedia messages.

What is a digital marketing agency?

A digital marketing agency will work alongside their clients, employing a variety of different tactics and strategies to help a business attain its marketing and sales goals. They optimise a brand’s online presence to ensure full visibility on search engine results pages, and to meet the needs of their potential customers.

What does a digital marketing agency do?

Digital marketing agencies work to build your brand and increase your sales. They do this by focusing on your online presence, creating data-driven decisions to influence your search engine optimisation and ad strategy. In an ever-changing digital landscape, these services are key to acquiring customers and driving reliable traffic to your site.

Why should I hire a digital marketing agency?

A great digital marketing agency will save you time, money and effort. You’ll get expert work from industry professionals, leaving you relaxed and ready to reap the rewards of their advised strategies. You also gain years of experience and a vast knowledge of the industry, which can be applied to your business to increase traffic and sales.

What to look for in a digital marketing agency

A well-rounded digital marketing agency will have up-to-date and proven methods, and should be comfortable talking about digital marketing on the whole, explaining what they are doing – and why. You should also be sure that they offer the services you require – some agencies specialise in social media, for example, and may not offer SEO or PPC. Case studies will also show you the agency’s work in action.

What to expect from a digital marketing agency

Decent agencies in general – not just digital marketing – should report back to you on a regular basis. An open channel of communication should be established from the get-go, so you can query and discuss your strategy. This will update you on any changes to their methods, and whether or not their strategies are working. Communication is key!

How does a digital marketing agency work?

Digital marketing agencies will develop a strategy with your needs in mind. They will use their knowledge to create a functioning plan that combines your brand and goals with their industry expertise. They will utilise products across a range of different forms of digital marketing, such as SEO or PPC, identifying opportunities to improve your online presence.

What are the benefits of working with a digital marketing agency?

A digital marketing agency can help you create a successful online marketing strategy. They have the experience and knowledge to develop a plan that will help you reach your target audience and achieve your marketing goals. They can help you improve your website’s search engine ranking, by utilising the right techniques to use to improve your visibility and increase traffic to your site.

Digital marketing agencies can also help you attract more customers through social media. They know how to create effective social media campaigns that will reach your target audience and generate leads.

What to ask a digital marketing agency

When meeting with a digital marketing agency, it is important to have a clear understanding of what you are looking for. Here are some questions to get the conversation started:

  1. What services does your agency offer?
  2. What is your process for working with clients?
  3. Do you have experience in my industry?
  4. Can you provide case studies or examples of work you have done for similar businesses?
  5. How do you measure success, and what KPIs do you use?
  6. What would be the estimated budget for a project like this?
  7. Are there any other areas of my business that you think could benefit from digital marketing?
  8. How long will it take you to implement a campaign?

What services does a digital marketing agency offer?

Here’s a rundown of the services most digital marketing agencies offer:

  • SEO - Search Engine Optimisation - Digital marketing agencies can help your website rank higher in search engine results pages (SERPs), helping you to attract more visitors.
  • PPC - Pay-Per Click advertising is a form of online advertising that allows businesses to bid on keywords relevant to their products and services.
  • SMM - Social Media Management - Social media is a key element of most digital marketing campaigns, and agencies can help you make the most of it. They can create and manage social media accounts, run paid campaigns, and track results.

What is the difference between digital and internet marketing?

There are vast differences between digital marketing and internet marketing. With digital marketing, businesses can target customers through various digital channels such as websites, email, social media, and paid search. Internet marketing, on the other hand, is a more general term that refers to any type of marketing that takes place online. This could include digital marketing methods as well as other online initiatives such as content marketing.

Digital marketing is a more strategic approach that focuses on creating a strong digital presence for your business. It utilises a variety of online channels to reach and engage customers. Internet marketing, while also incorporating digital strategies, is less targeted and more focussed on creating a refined online image for your brand that isn’t necessarily optimised for search engines or users.

What are the different forms of digital marketing?

There are many different forms of digital marketing. Paid search, organic search, social media, email marketing, and display advertising are some of the most common. Each form has its own unique advantages and disadvantages.

Paid search is a form of online advertising where businesses pay to have their ads displayed on search engines like Google and Bing. This is a very effective way to reach potential customers who are already looking for your product or service. The disadvantage is that it can be expensive, and you need to continuously update your ads to stay competitive.

Organic search is a form of marketing where you achieve high rankings in search engine results without paying for ads. This can be done through optimising your website and creating quality content that attracts links from other websites.

Are digital marketing and advertising the same?

The line between digital marketing and advertising is blurry. Many people use the terms interchangeably, but there is a difference. Advertising is the paid, public promotion of a product or service. Marketing, on the other hand, is a broader term that encompasses advertising as well as other activities like market research and product development.

Digital marketing takes place predominantly online. It uses digital channels like websites, email, social media, and search engines to reach consumers. Advertising also happens online, but it often uses traditional channels like TV and radio as well.

What are the benefits of digital marketing?

Digital marketing is one of the most efficient ways to connect with customers. It allows businesses to create personal connections with their target markets, which can result in more sales and higher customer retention rates. Additionally, digital marketing is a cost-effective way to reach a large number of people. With the help of the internet, businesses can target potential customers based on their location, age, interests, and other factors. This makes it possible to market products and services to people who are likely to be interested in them.

Why is digital marketing important?

Digital marketing is one of the most important aspects of any business, regardless of size. There are many reasons why digital marketing is important, but some of the most notable reasons include the following:

  • It allows businesses to reach a wider audience than traditional marketing methods.
  • It’s more cost effective than traditional marketing methods.
  • It provides businesses with immediate feedback from customers, which allows for timely adjustments to campaigns.
  • It helps businesses build brand awareness and create a strong online presence.
  • It can be targeted to specific audiences, making it more effective than traditional advertising methods.

What is a digital marketing strategy?

A digital marketing strategy is a plan that outlines your goals and how you will achieve them using digital channels. Your strategy should include a mix of tactics that match your business goals and the needs of your customers. Some common tactics used in digital marketing include SEO, content marketing, social media marketing, email marketing, and paid advertising.

What is the difference between digital marketing and traditional marketing?

Digital marketing is the process of using digital channels to promote or market your product or service. It includes email, social media, paid search, and more. Traditional marketing is the process of using traditional channels to promote or market your product or service. It includes print ads, commercials, and more.

Is digital marketing the future?

The answer to this question is a resounding yes! With advancements in technology, digital marketing is the future of reaching customers.

There are many reasons, but some of the most important include:

  • Digital marketing is extremely effective in reaching customers. With the ability to target specific demographics and interests, businesses can reach their target market more effectively than ever before.
  • Digital marketing is cost-effective. Compared to traditional advertising methods, digital marketing is much more affordable. This allows businesses of all sizes to reach their target market without breaking the bank.
  • Digital marketing is versatile. There are many different types of digital marketing methods, each with its own unique benefits.