Online marketing tips for 2012

The New Year is rapidly approaching, so now is the time for businesses to start thinking about their online marketing strategy for 2012. Here are some of Custard’s top tips for a successful strategy in the next year.

You need to be social

We go on about it time and time again, but with so many people posting statuses on Facebook, sending tweets on Twitter and checking in on Foursquare, businesses need to have a good social media marketing strategy to connect with the users of these sites. Using social media can really build up brand loyalty, so an effective strategy can keep customers coming back to you time and time again.


2012 is the year of mobile

Matt blogged about this a few months ago, and embracing mobile internet is vital for all businesses with an online presence. More people than ever before are using the internet on smartphones and tablet devices, so having a mobile optimised site or even a mobile app is becoming the norm for many businesses. With such a crowded marketplace, if your site isn’t mobile optimised potential customers will simply go elsewhere, so ensure you’re not missing out.


Use QR codes

QR codes are gradually popping up everywhere, allowing users to scan a barcode with their mobile device which will then complete an action. These codes can do so much – from getting someone to visit a website, to entering a competition, to leading them to download an app and if you’re creative enough, the possibilities are almost endless.


Don’t forget your SEO!

You might think that once you’re ranking well in the search engines, you don’t need to invest in SEO anymore. However with Google doing regular algorithm updates it is important to continue your search engine optimisation strategy to ensure you don’t drop down the rankings.


If you need any help with any aspect of your online marketing or SEO Preston based Custard Media could help! Have a browse of our website or contact us for more information on all of the services we offer.