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The Custard Blog

Words of wisdom from our team of online marketing experts

Google to Offer Social Media Advice within Analytics

A professional and reputable digital agency will practice ethical SEO and use statistical data from Analytics within Google to provide ranking reports. They will report on work done and offer advice and guidance on such findings. They will also give feedback on any errors flagged with Google Webmaster Tools.

Now we were delighted last year to see that Google offered an ‘SEO report’ within Analytics but today the search engine giant has announced that it is set to launch a ‘Social Media report’.

The reports are aimed to help with engagement and to find out where traffic comes from. Businesses can benefit from the tool by learning which tactics and channels drive interest and SEO agencies can take advantage of the reports for social media marketing.

Google reported in its blog post that the goal was to allow firms like ourselves to measure the full value of the social channel for our clients and to analyse all the information. It stated that the reports will help:

  • Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
  • Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
  • Make better, more efficient data-driven decisions in your social media marketing programs

So how will it help you?

Increase engagement

A social plugin in the report will show which articles on your site are receiving the most engagement, which content is being recommended and shared, and on which social networks they’re being shared on. If an SEO agency understands what content is popular with visitors they can write more of this and boost your audience.

With more knowledge comes more wisdom

The report allows us to see at a glance how much conversion value is generated from social channels. The Conversions report also allows us to measure each individual social channel and the monetary value it drives to your business.

Understand the wider affect

The report also shows how people are engaging socially with a business’s content off the site across the social web. We will be able to see the wider effect of where they are being shared and how.

We’re always looking for new ways to improve our SEO and social media marketing services, so see how we could help your business and ‘contact us’ today.

Do you need a social media marketing agency? Look no further than Custard Media.


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