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Search Engine Optimisation

Suppliers of extended and used car warranties, WarrantyWise’s policies are designed to be the UK’s best by renowned motoring journalist and TV personality Quentin Willson.


Organic users up 57%
Bounce rate down 32%

The Brief

WarrantyWise approached Custard in June 2014 with the objective to increase the company’s visibility in organic search.

The website’s homepage was hovering between the top of page two and the bottom of page one of Google’s results for the search query ‘car warranty’ and the task was to achieve higher rankings in line with the firm’s standing in the industry.

The Approach

Given the opportunity to work with an exciting brand, Custard adopted a content-focused strategy that began with the publication of engaging blog content that appealed to WarrantyWise’s target audience of car owners.

We also worked with the company’s in-house development team on the technical aspects of the website that had affected rankings, as well as crafting a link acquisition strategy that focused on relevant authority sites within the UK motoring industry while removing/disavowing harmful links from previous SEO campaigns.

The Results

WarrantyWise steadily rose up the rankings for ‘car warranty’ and a number of longtail keywords in the second half of the year, beginning 2015 at #3. Comparing December 2014 to the previous year, the site received a 57% increase in visitors from organic search and a 32% reduction in bounce rate

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