Learn How to Take Charge of Your Blog’s Comment Section in 6 Easy Steps

Just like my colleague Halit has explained in his latest post, positive or negative, blog engagement is a good thing. “Engagement is a crucial and viable method of gaining more readers and visitors for your content. If you are not doing this then no one will put the effort in to read your content.” You

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What Would You Spend £50 on: a New Pair of Shoes… a Night Out?

Times are tough and money is tight but here at Custard we are still feeling all Christmassy. ‘Tis the season of good will and we are feeling upbeat and positive for 2013…so much so that we are giving you the chance to win our fantastic new competition. What’s up for grabs? £50 baby! Yes you

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Fiscal Friends: How to Combat Duplicate Web Content

  Every digital agency has at some point come across a client’s website which features duplicate content. This is bad….very bad. Deliberate duplicated content that has been created to manipulate search engines will result in penalisation. Your website could be removed altogether and you may have to submit a reconsideration request to Google. Obviously not

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Top 1 Copy Writing Tip for 2013

Google is a fickle friend. As many people are already aware, 2012 was inundated with algorithm changes that affected content on the web. Is that a bad thing? No of course not! Any type of change takes time to adjust but everyone in the marketing industry realises that it is for the client’s benefit. What

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The Cream of the Crop: Our Top 10 Posts of 2012

Well 2012 has definitely been an exciting year here at Custard! We have moved onto pastures new, expanded our workforce and moved to the Greater Manchester area. We’ve become a full-service marketing agency and gone from strength-to-strength; so who knows what 2013 is going to bring. One thing is for certain; our success is down

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Top 7 Tweets of 2012 That Rocked the Twittersphere

Twitter, as a social media platform, has grown astronomically in popularity over the past year. The brand now has over 500 million users registered and the impact it has had on society has caused ripples across the marketing world. One simple tweet can rock the twittersphere so much so, that it grabs the attention of

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Imitate John Lewis, Not Asda for Marketing Success

Every girl loves shopping, what sane person doesn’t. There is nothing more exciting than getting home and putting on that just-bought jumper that is super soft to touch, and smells brand new. *Although there has been the odd occasion when I have in fact changed in town as soon as I have come out of

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Why You Should Boost Your Blog with Better SEO

Are you female and aged between 18-34 years-old? Don’t worry if you aren’t; it just means that you are not the average age for a blogger on a global scale. But what happens when someone lands on the blog on your website; do they stay for a lengthy period of time and click through to

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Write relevant content, not pointless jargon

Writing engaging, innovative content is a skill. No-one wants to read a dull article on the same old topic that they have read time and time again. So as you can see, as a writer, it is a very important job to produce high quality, interesting content. Unique, informative content can help your business achieve

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How Bloggers can Avoid Infringing Image Copyright

All bloggers share the same personality trait – passion. Content writing isn’t just about churning out boring, unimaginative pieces of work. It is about being creative and producing high quality, interesting content that will inform, entertain and be shared across the vast blogosphere. But as anyone knows, a picture can tell a thousand words and

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