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Gerald's Blog's
Lauren Grice

Staff Member of the Week

In this exciting new section, we’ll take an in-depth look at one of the cogs in the creative machine that is Custard. This week, we’ll be kicking things off with our Key Content Writer, Lauren. Name/Job Title: Lauren, Key Content Writer [...]

Marketing and Memes (or Content: Y U No Go Viral?)

Unless you’ve been hiding under a digital rock for the past few years, you’ll have noticed the rise of so-called “viral” content. Whether this is videos, pictures, comics or social trends – these naturally-created and rapidly spreading forms of content [...]

What’s important to online shoppers?

What’s important to online shoppers? Experts predict that digital sales will account for 45% of retailer’s revenue by 2014 and whatever your feelings on the death of the high street, there’s no denying the potent power of ecommerce. To get [...]

Voice recognition and the future of search

Science fiction has done loads to shape our perception of how the future will be. And despite the wealth of exciting and innovative technology now out our fingertips, one common complaint these days is “it’s the 21st century, where’s my [...]

Semantic Search and What It Means for SEO

A spectre is haunting SEO – the spectre of semantic search. But what is this technology and what are its implications for the field?

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